Vanesa Zorrilla Victoria

• Built and implemented visual tools and tracking templates that streamlined communication with cross-functional teams and significantly reducing daily email volume. • Cut response time from 5 days to 1–2 days by introducing standardized checklists and photo guides, boosting quality and speeding up production. • Coordinated go-to-market timelines for licensed apparel programs with major U.S. retailers, ensuring cross-functional alignment between licensors, customers, and internal teams. • Oversaw product marketing execution by managing artwork sizing, fabric selection, packaging layouts, and ensuring visual consistency across all brand touchpoints. • Conducted detailed quality checks on packaging, lab dips, and samples using Pantone/TCX and CADs, providing actionable feedback to factories outside US that enhanced product accuracy and brand alignment. • Streamlined CAD development and line sheet execution for seasonal programs to ensure accurate, production-ready assets, followed by leading the approval process for neck labels, packaging, and sample visuals to ensure full compliance with brand standards and retail requirements.

• Drove high-volume orders and repeat business by developing art programs aligned with buyer needs and seasonal trends. • Built and maintained trusted relationships with buyers by presenting curated art selections that were frequently approved and moved quickly into production orders • Conducted market research (online and in-store) to identify seasonal fashion trends and develop art programs tailored for major retail buyers. • Collaborated with buyers to translate creative feedback into commercially viable designs. • Created and launched development line sheets to support art-driven sales efforts. • Managed licensor requirements and handled customer communications and feedback.

• Established streamlined procedures for sample approvals, improving turnaround times through enhanced communication and real time tracking. • Contributed to meeting key retail deadlines by improving sample accuracy and feedback management. • Planned and executed daily sample schedules for screen printed apparel, ensuring alignment with production goals and customer deadlines. • Created a procedure manual for the production art department to improve workflow clarity • Coordinated sample revisions and approvals, adjusting artwork and colors to meet buyer specifications while reviewing physical samples for color accuracy, print placement, and compliance with Pantone standards and customer requirements. • Managed photo approval workflows by editing and submitting sample images to clients, facilitating timely feedback and approvals. • Oversaw neck label details (RN#, country of origin, sizing, copyrights)

• Optimized sample workflow by analyzing monthly output reports, identifying capacity to increase daily sample volume and reduce inefficiencies caused by time mismanagement • Managed daily sample schedules and submitted monthly reports on sample output. • Created and updated neck label layouts and edited sample photos for client approval. • Supported art file preparation and coordinated blank garment requests for sampling.

-Conducted regular outreach and in-person visits to healthcare providers, successfully introducing new product lines and increasing brand visibility across assigned territories. -Developed and implemented targeted marketing strategies, contributing to a measurable increase in pharmacy sales and customer engagement. -Designed and led performance review sessions with pharmacy partners and clients, ensuring consistent customer satisfaction and fostering long-term relationships. -Identified and established new marketing segments, expanding product distribution opportunities and boosting market penetration for both new and legacy products.

-Monitored national budget performance, sales quotas, and product turnover, providing actionable insights to align with business objectives. -Conducted in-depth analysis of marketing zones to evaluate performance and support data-driven decision-making across regions. -Oversaw inventory and supply chain operations across national markets, ensuring uninterrupted availability of fruits, meats, and dry goods. -Developed and delivered weekly price trend and market analysis reports to guide future sales strategies and purchasing decisions. -Researched and evaluated export opportunities, identifying viable products and distribution channels for international expansion. -Supported the implementation of strategic marketing plans and contributed to high-level business decisions aimed at achieving company goals. -Designed and deployed custom analytics tools to monitor product performance across online platforms and social media, enhancing digital intelligence.

-Developed a new brand positioning strategy for “Fruta Vida,” aligning the company's identity with target market preferences and growth objectives. -Designed and implemented customer feedback surveys to assess satisfaction across all product touchpoints, providing valuable insights for service improvement. -Led the redesign of the company’s invoicing formats, streamlining purchasing processes and enhancing clarity and professionalism in client transactions.