Vanessa Sneider

I began my career in the world of real estate, managing social media and digital presence for the number one leasing team in the state of Texas. What started as a role focused on storytelling and community engagement quickly evolved into something bigger. It sparked my passion for brand building, creative marketing, and connecting people to ideas through thoughtful digital strategy. That journey ultimately led me to join the team at Sour Strips, where I stepped into the role of Social Media Specialist before growing into Marketing Manager. My time with Sour Strips allowed me to fully lean into my creativity and bring forward ideas that previously hadn’t had a place to be heard. It became a space where collaboration, experimentation, and bold thinking could thrive. During this chapter, I helped introduce a fresh wave of energy to the brand. Developing new marketing strategies, creative campaigns, and community-driven initiatives that pushed the company into an exciting period of growth. It was a time defined by momentum, innovation, and a willingness to think differently about how a candy brand could show up in culture. Being part of that evolution was incredibly rewarding, especially as the company entered a transformative milestone with its acquisition by The Hershey Company. Watching the brand grow from a disruptive startup into a company recognized by one of the most iconic names in the industry was a powerful reminder of what can happen when creativity, passion, and the right team come together. Today, I continue to be driven by the same thing that started it all: the belief that great marketing is about more than just promotion, it’s about building something people genuinely want to be part of.