vanessa rottet

* Acquired by AOL in October 2015 for $238M) * Assisted with proposals and managed over $1M a quarter across multiple sellers, clients, and campaigns (10+). Worked closely with internal teams to monitor campaigns, ensured campaign delivery, and maintained a high level of internal and external client-service that consistently delighted customers. * Continuously retained 10+ clients quarter over quarter. * Up-sold up to $200K a quarter. * Liaised with the creative team and client or client creative team to execute award winning ad units. Collaborated and launched the 2016 IAB MIXX Award Winner: Lexus RX Vertical VideoPlus Swipe. * Supervised and mentored an intern as part of the Intern Program in May 2016.

* Planned, bought, and managed a portion of the Kia Motors America (Tier I: In-Market and Lifestyle) and Best Western Hotels multi-million dollar digital media plans advertising budgets. * Worked with internal teams, client, creative agency, and partners to implement multiple $200K+ campaigns, and drove innovation by testing new partners. * Learned what media planners look for in partners around strategy and execution across platforms and enhanced ability to hone in on client’s KPIs. * Taught and managed digital assistant media planners.

VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

Continued to assist with proposals and managed over $1M a quarter across multiple sellers, clients, and campaigns (10+). Relationships with the following agencies: Maxus, MEC, Universal McCann, OMDe, Starcom, OMD, PHD, Mindshare, etc. Continued to provide campaign wrap-up reports and attended client meetings to present findings. In addition to ensuring campaigns launched flawlessly and performed well, provided exceptional customer service, helped retain 10+ current clients, and up-sold $200K+ a quarter. Lead mobile conversations, strategy, and innovation throughout west across multiple verticals. Up-sold $200K in mobile media to an airline client. Also, assisted with selling mobile media across multiple gaming campaigns and increased revenue by 3x. Ensured exceptional customer service, performance, and full delivery. Within top 5% of company that “exceeded” performance, highest ranked account manager on west.

* Lifescript is the #1 website dedicated to women’s health and is one of the fastest-growing online healthy living publishers with over 13 million visitors per month. The site inspires women to be proactive about their health (and lives) and helps them build a support network of experts and other users. * Team with Sales to understand client goals and objectives, and brainstorm solutions * Maintain direct and agency client relationships, and deliver superior customer service * Work with all internal departments (AdOps, Marketing, Management, Editorial, Inventory, Research) on the development and implementation of campaigns * Provide daily reporting to management and weekly reporting to Sales on all active campaigns * Optimize and adjust media plans that meet customer needs and maximize revenue * Deliver performance throughout campaign and campaign recap to Sales and/or clients summarizing performance * Utilize and translate data analytics throughout sales process (pre-sale, optimization, up-sell, analysis, and post-campaign reporting)

Launched in 2007 with a mission to automate buying and selling across the global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1 trillion ad transactions for more than 350 of the largest properties on the Internet. -Managing, monitoring, and communicating performance for a portfolio of ad networks -Providing end-to-end customer service for all partner needs -Analyze inventory metrics and identify revenue opportunities -Communicating and coordinating across multiple teams daily to maximize ad network revenue

Created and delivered cohesive digital strategic solutions using the full suite of AOL tools for theatrical, home entertainment, TV, and gaming clients: Paramount, 20th Century Fox, Disney, Sony Pictures, NBC, ABC, FX, Disney Channels, Warner Bros. Interactive Entertainment, etc. Contributed to entertainment team reaching $6M+ quarterly goal by building proposals, leading proactive ideas, and growing client awareness and relationships. Built a newer client base by cultivating relationships across Sony Pictures Classics, The Orchard, Focus Features, Fox Searchlight, Entertainment Studios, E! Entertainment, FOX Broadcasting, etc. Proactively increased RFPs by 3x, drove revenue, amplified conversations, RFPs, meetings, and renewals. Grew an account from $25K to $200K+ a quarter through new platforms. As lead mobile strategist of the west coast, led mobile conversations, strategy, and innovation throughout west across multiple verticals: entertainment, gaming, automotive, retail, etc. Drove mobile sales revenue across entertainment by $250K and retail by $200K in one quarter.

New division of Exponential (VDX.tv) created on 10/30/19

Volunteer at Addy Awards 2007 Activities and Societies: The Temple News (TTN) Diamond Edge Communications (DEC) Member of Temple Ad Club Member of PRSSA