Vanessa El-mir

- Working with senior partners to develop a prioritized marketing roadmap for the Middle East with quarterly status reviews presented to the top 50 business leaders in the region. - Managing a Senior Marketing Associate - Exploring new ways of connecting with clients and increasing PwC's digital footprint by creating videos, podcasts, interactive tools, educational content, paid digital ads, partnerships with industry groups and running account based marketing campaigns. - Running innovative digital advertising campaigns across LinkedIn, Facebook, Google and Youtube to create leads and increase exposure. - Developing creative content from conceptualizing and creating the content, to reviewing, approving, and adopting it in order to drive key messages in the form of thought leadership pieces, videos, podcasts, playbooks, case studies, reports, surveys, news articles, newsletters and web content. - Leading a C-level program for key clients built around roundtables, interviews, joint panel discussions and tailored communication. - Managing events, tradeshows, and speaking engagements from end to end including creating the concept, location scouting, messaging, branding, managing client communication/invitations, execution, media coverage and post event wrap up. - Collaborating cross-functionally with various stakeholders to deliver integrated marketing campaigns and working closely with the PR team to explore media opportunities to increase campaign exposure. - Continually raising the bar by testing campaigns and analyzing results to measure effectiveness and learn from the initiatives.

- Developed an accelerated industry marketing plan for the Facebook Family of Apps in MENA working cross-functionally with the sales, central marketing, design, product, sales, insights, and PR teams to tell a compelling customer focused, data-driven story and drive adoption of the ad solutions through various marketing channels. - Built partnerships with industry bodies and trade publications and found new ways of leveraging industry memberships, collaborating on speaking opportunities, workshops, inspirational breakfasts, thought-leadership initiatives, and videos. - Spearheaded the speaking bench program, identifying and securing speaking opportunities at industry events, appointing and training speakers, as well as driving key messages through storytelling. Owned the local brand content roadmap, supported go-to-market efforts, and owned content localization and quality review. - Built, scaled and adapted global and regional brand campaigns and narratives, localized as needed and drove the regional digital strategy raising awareness around FB's advertising solutions through on and off-platform ads as well as monthly newsletters.

- Coached and supported five junior team members on executing marketing initiatives. - Collaborated with the product marketing and sales teams on developing the regional programs and commercialization plans for three business lines across EMEA as well as managed and implemented the program and oversaw budgets. - Led the C-level engagement by driving quarterly roundtables with trade publications generating 45 leads and $8M in revenue. - Planned the paid digital strategy for EMEA and launched an email nurture program to funnel marketing leads. - Built strategic alliances with industry organizations, partnering on initiatives that supported our end users/artist community. - Developed regionally relevant content in the form of video series, blog articles, press releases and customer stories. - Launched a video series across EMEA of 20 interviews with award winning film editors that received more than 65K views.

- Built a marketing strategy and partnered with the sales team to drive programs that supports business growth. - Led activities ranging from webinars, events/roadshows, videos, digital and email campaigns and content creation. - Managed Avid's presence in conferences across EMEA including booth presence, branding, panel discussions, keynote presentations, trainings, sponsorships and workshops. - Oversaw the partner network, driving channel partner marketing relations and developing a unified strategy for traditional and digital marketing activities to support growth. - Led the regional PR strategy and media engagements, doubling brand coverage in regional publications within a year.

- Worked with the Director on setting a plan globally and locally as well as designed an email nurture program. - Organized video/photo shoots, webinars, trade shows, events as well as maintained the website and social media channels. - Led market research and competitive analysis, as well as prepared marketing collateral including sales decks and product sheets.