Vanessa Alonso Burri
Head of Sales and Business Development Americas @ SmartCAE GmbH & Co. KG
About
Dynamic and growth-oriented executive with extensive expertise and knowledge of Latin America business landscape and life sciences Industry, fluent in Portuguese, English and Spanish. Inspirational leader with proven ability to drive business growth through team leadership, coaching and collaboration with multicultural and cross-functional teams. Skilled in navigating complex sales cycles, negotiating high-value deals and aligning global strategies with corporate goals. Recognized for building trusted client relationships, transforming market insights into actionable strategies, and delivering consistent business impact in highly regulated environments. Passionate about enabling access to transformative technologies that improve patient care. Expertise in selling technical materials, engineered packaging solutions, and advanced premium products.
Brazil
São Paulo
Packaging & Containers
C-Level Negotiations, Business Strategy, Marketing Strategy, Consultative Services, Emotional Intelligence, Active Listening, Mentoring, Constructive Feedback, Talent Developer, Sales Growth, Sales, Commercial Management, Flawless Execution, Team Management, Team Leadership, Commercial Planning, Negotiation, Business Planning, Product Development, Logistics
Experience

Head of Sales and Business Development Americas
Munich
• Leading innovation and digital transformation, offering comprehensive consulting services and expertise to facilitate data-driven decision making and transforming the future of the industry. • Building trusted client relationships and partnerships, supporting customers to accelerate time to market, and transforming market insights into actionable strategies. • Leading marketing efforts to increase market penetration and growth in target markets, including delivering presentations and attending focused events.

Regional Sales Director, Latin America
São Paulo, Brazil
• Directed commercial operations and strategic business development across Latin America. • Oversaw distributor relationships, contract negotiations, and team performance in compliance with regional regulations. • Led and coached a regional sales team, setting clear performance targets, providing regular feedback, and fostering a high-performance, customer-focused culture. • Contributed to a key strategic acquisition in the region, expanding market share. • Designed and led the first LATAM Technical Exchange Day, fostering collaboration between major pharma stakeholders and reinforcing industry presence. • Regularly provided sales performance reports and insights to global leadership.

Regional Sales Director, South Cone
São Paulo, Brazil
• Led the transition and implementation of new commercial directives for a recently acquired licensed product, ensuring seamless market integration and alignment with corporate growth objectives. • Managed key accounts across the region, driving revenue growth through strategic engagement, customized solutions, and long-term relationship development. • Identified and captured new business opportunities by mapping market needs, expanding customer base, and strengthening regional presence. • Built strong, trust-based customer relationships by anticipating client needs, resolving challenges proactively, and delivering high-value consultative support.

Regional Sales Director, Brazil
Sao Paulo, Brazil
• Built and executed market entry strategies in the Brazilian life sciences sector. • Delivered high-impact workshops to increase brand visibility and technical credibility. • Closed first two new business deals with major pharma clients, accelerating company penetration in Brazil.

Regional Sales Manager, Southern Europe
Bologna Area, Italy
• Established commercial operations in Italy, Spain, and Portugal, managing direct and indirect sales channels. • Built key relationships with pharma, biotech, CROs, integrators, and airlines. • Represented the company in industry events and customer forums; supported strategic initiatives in Austria. • Turned market insights into actionable growth strategies and contributed to regional P&L optimization.

Global Director - Strategy and Business Development, Pharma&Biotech
Charlotte, North Carolina Area - USA
• Defined and rolled out the global go-to-market strategy for the Pharma & Biotech vertical. • Partnered with senior leadership and regional sales teams to align tactical plans with revenue targets. • Acted as Key Account Manager for strategic global clients (Kevothermal portfolio). • Analyzed industry trends, customer needs, and competitor activities to shape global commercial initiatives.

Program Leader, Pharma&Biotech
São Paulo Area, Brazil
• Launched and led the Pharma & Biotech program in Latin America, managing commercial and technical initiatives • Delivered robust strategic planning and cross-functional alignment • Translated market intelligence into competitive positioning and customer engagement strategies.

Sales Engineer, Cold Chain Solutions
São Paulo Area, Brazil
• Expanded the pharma client base and exceeded sales goals through value-driven solutions • Enabled regional technology transfer and tailored U.S. cold chain systems to local market needs • Collaborated closely with logistics partners to ensure solution implementation and customer satisfaction
Education
Vanessa Alonso Burri's Contact Information
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