Vanessa C.

•Responsible for coordinating and executing university events end-to-end, from conception to final delivery, with a focus on strengthening the employer brand; •Relationship management with internal and external stakeholders, partnering with business areas, HR, communications, universities, and strategic partners; •Strengthening and promoting the company’s EVP in Brazil, ensuring consistency in brand positioning and messaging; •Management of the employer brand ambassador program, including strategic alignment, communication, and performance monitoring; •Vendor management, ensuring efficiency and compliance in service delivery; •Analysis and monitoring of partnership contracts, ensuring compliance, deadlines, and responsibilities between parties; •Preparation of performance reports, indicator analysis, and implementation of continuous improvement initiatives; •Translated event insights into tactical recommendations to drive continuous improvement in future campus recruiting initiatives.

• Responsible for implementing Employer Branding (EB) strategies aligned with the global value proposition; • Responsible for planning, coordinating, and executing university events aimed at attracting top talent; • Manage relationships with suppliers to ensure efficient execution; • Execute and oversee the Brand Ambassador program, aligned with brand objectives; • Develop and implement training programs to empower brand ambassadors; • Identify key institutions and create talent attraction strategies; • Build and maintain long-term relationships with strategic partners; • Manage partnership contracts and agreements with external suppliers; • Represent PwC at events such as career fairs, conferences, and workshops; • Oversee the execution of events (both virtual and in-person); • Analyze market trends and industry insights to inform strategy; • Monitor and analyze Employer Branding KPIs to assess performance; • Collaborate with internal departments (marketing, design, internal communications); • Suggest and implement improvements in job descriptions to enhance candidate attraction.

•Conducted recruitment for early careers programs, managing the full cycle: job posting, CV screening, interviews, and delivery of strategic results to clients, ensuring agile processes aligned with employer brand needs; •Developed and executed digital recruitment marketing campaigns to attract and engage talent; •Managed the candidate experience, ensuring a consistent journey, personalized communication, and a positive perception of the employer brand; •Oversaw multidisciplinary projects, coordinating internal and external stakeholders (universities, junior enterprises, and strategic partners); •Planned and executed university events, strengthening relationships, brand positioning, and engagement with the academic community; •Managed vendors, schedules, budgets, and performance indicators (KPIs), ensuring efficiency and quality in project execution; • Achieved consistently high NPS scores (9–10) across campaigns and initiatives.

• Follow-up of the complete management of internship and trainee programs, covering attraction, selection, and onboarding; • Development and maintenance of continuous relationships with candidates throughout all stages of the selection process; • Acting as the point of contact between candidates and the company, ensuring clear and efficient communication; • Creation of strategies to keep candidates engaged and motivated throughout the selection process; • Monitoring the candidate's journey, identifying opportunities for improving the experience; • Providing constructive feedback to candidates after each stage of the selection process; • Analyzing engagement indicators, such as response rates, retention, and satisfaction, proposing improvements based on the results; • Collaboration in Employer Branding actions to promote the company’s positive image to candidates; • Organization and maintenance of an updated candidate database, facilitating future selection processes; • A 10% increase in NPS and 80% positive feedback from candidates regarding their experience in the selection process.

• Assisting candidates during the selection stages via virtual platforms and phone; • Executing strategies to prospect candidates through individual interviews and outreach; • Responsible for support on social media; • Use of platforms: Vagas.com and Globe (company system); • Preparation of spreadsheets and weekly reports; • Member of the Diversity Committee: Planning and execution of activities, training, and initiatives for diversity and inclusion both at client companies and within the Cia de Talentos Group itself.

• Cashier; • Stock checking and replenishment; • Assisting customer inquiries; • Store organization.

• Use of the ArcGIS software in the development of geoprocessing activities; • Transformation of geographic coordinates; • Interpretation of satellite imagery photos; • Geocoding in the Emplasa Project, aimed at collecting geographic data for the entire metropolitan area of São Paulo.

Specialization in project management of digital marketing and e-commerce processes, studying the e-commerce routine, the digital context, trends, and consumer behavior in order to create strategies and implement marketing activities.

Multidisciplinary degree. Recovery of degraded areas, waste recycling, risk and impact assessment, territorial occupation planning, administration, and environmental law are some of the disciplines covered in this degree in order to act in the diagnosis and generation of information needed to minimize, prevent, and reverse problems arising from the use and occupation of the environment.