
vanessa zeiler
product marketing manager, global smb marketing
About
International minded with professional experience in B2B and B2C (digital) marketing communication with expertise in Tech. Excellent project management skills proven through various international cross-functional projects. Proactive personality with high analytical skills, quick grasp of complex topics and data. Creative solution and idea finding, very good instinct for brands, people and trends. High affinity for foreign cultures and traveling, passionate for new challenges.
united states
san francisco
internet
digital marketing, advertising, marketing communications, social media marketing, analytical skills, communication skills, solution oriented, creativity, presentation skills, brand management, integrated marketing, consumer goods, social media monitoring, stress resistant, strategy, google adwords, online advertising, marketing strategy, social media measurement, online marketing, marketing
Experience

product marketing manager, global smb marketing

communication design, freelancer
body worlds exhibition
Performed all aspects of communication design, involved in the design of worldwide exhibitions includiding exhibition panels, graphics. Designed promotional material such as banner advertisements, ads, brochures.

sales planner
* Via Adecco Personaldienstleistungen. Created online marketing potential analyses (performance * and branding) with Google products (Search, Display, Mobile, YouTube) with market, competitor * and target group data; direct contact with clients at events and 1:1 meetings. Internal and external contact person for SMB marketing initiatives (events, direct mailings, case studies) with coordination, * initiatives‘ planning and reporting in cooperation with the SMB marketing department.

strategic planning digital, freelancer
netzbewegung gmbh
Developed online, social media and mobile marketing strategies and successfully participated in new business projects. Created market, competitors‘ and target group analyses with strategy recommendation. Analyzed and processed secondary market research and researched consumer insights. Created and established social media monitoring. Internal project presentation as well as external presentations at clients‘. Clients: Frosch, Prinzenrolle, Capri-Sonne, UHU, Birkel

strategic planning, intern
draftfcb
Actively participated in strategic planning, drafted brand concepts and creative briefs. Created analyses (competitors‘, communication, social media) with recommendations and strategy development, primary and secondary market research and consumer insights research. Prepared and presented a brand workshop with clients. Participation in the data preparation of an EFFIE case with the result of a shortlist position. Clients: Beiersdorf (Nivea for Men, Nivea Hair Care), Lindt

communication design, freelancer
uno-flüchtlingshilfe
Developed brand strategy and creative brief. Created competitors‘, communication analyses, monitored consumer fundraising trends. Organised, presented and documented corporate identity workshops. Developed concept and design of corporate identity and advertising campaign motives Results of new corporate identity: highest revenue in 15 years, donations increased by 50 percent, 300 new permanent sustaining members.

art-direction, freelancer
generators communication
Performed all aspects of communication design and worked interdisciplinary with e.g. architects. Created concept and design of exhibition graphics and communication media (print and online) for international exhibitions.

art-direction, internship
j. walter thompson worldwide
Actively participated in the idea development and design of advertising campaigns.Developed ideas, logos, storyboards, edited images and created ads‘ layouts and accompanied senior art director to photo shoots and post production. Clients: Vodafone, Knorr, Philadelphia, After Eight

new business sales, marketing coordinator
Google's mission is to organize the world‘s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven't changed: our dedication to our users and our belief in the possibilities of the Internet itself.
Education
hochschule mannheim
communication
swinburne university of technology sydney
communication
Study Abroad Programm, granted the DAAD scholarship for studies in Australia Courses: managing design, advertising, packaging design, typography for publication.
pforzheim university
management
Thesis: "Mobile User Experience – The influence of cognitive entertainment on the use of mobile applications", manuscript preparation for the submission in the „Journal of Consumer Research“
vanessa zeiler's Contact Information
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