Vanessa Vargas-Unlayao

Strategic Communication • Crafts all communication materials for the Congressman, including press releases, correspondence, speeches, endorsements, messages, and marketing materials • Drafts house bills and resolutions • Oversees multi-media tools of Congressman Vargas, including the website, audio-visual presentation, and Facebook account • Handles the annual State of the District Address of the Congressman, from concept to staging • Manages district-wide events in the implementation of high-impact projects such as medical missions, talent competitions, feeding programs, Office Management • Leads the team in running the operations in the Congressional Office, handling staff concerns, and dealing with Congressman Vargas’ internal and external stakeholders • Manages the financial operations of the office

Strategic Communication • Crafts all communication materials for the Congressman, including press releases, correspondence, speeches, endorsements, messages, and marketing materials • Drafts house bills and resolutions • Oversees multi-media tools of Congressman Vargas, including the website, audio-visual presentation, and Facebook account • Handles the annual State of the District Address of the Congressman, from concept to staging • Manages district-wide events in the implementation of high-impact projects such as medical missions, talent competitions, feeding programs, Office Management • Leads the team in running the operations in the Congressional Office, handling staff concerns, and dealing with Congressman Vargas’ internal and external stakeholders • Manages the financial operations of the office

Strategic Communication • Formulated communication plans and strategies to ensure the effective execution of major corporate initiatives (change management, culture-building, organizational development, food safety, mergers & acquisitions, etc.). • Provided valuable consultancy services on the communication requirements of the different businesses and functional units to ensure the successful implementation of their projects and programs (product launches, plant inaugurations, store openings, technical forums, employee service awards, sales conventions, closing of plants, PBA team activities, labor issues, employee concerns, reorganization, and publicity programs). • Crafted top management speeches to ensure the strategic delivery of key messages to the proper audience. Corporate Communication • Produced corporate image-enhancing tools for potential investors, business partners, stakeholders, customers, and employees (corporate website, corporate audio-visual presentation, annual report, corporate brochure, press releases, CSR initiatives, stockholders meetings) to establish the company’s identity, reputation, vision and portfolio. • Managed the planning and publication of various internal communication channels (newsletter publications, online briefs) to drive employee engagement, build corporate pride and loyalty, and develop one team thinking within the organization. • Orchestrated major company activities and events, from concept to staging, at a very cost-effective manner. • Managed and provided training opportunities to a pool of 30 correspondents who regularly contribute to the company’s communication channels and link the entire organization together. • Supervised the performance of reporting staff and provided clear direction for the function and gave regular feedback and monitoring on staff member’s performance.

Values and Culture Building • Produced a monthly morning talk show featuring different personalities in Globe who have interesting and inspiring stories to share; the show was produced in-house and telecast throughout Globe’s main offices through closed circuit television; the program aimed to reinforce Globe’s corporate values • Conceptualized and oversaw production of Globe’s advocacy videos Employee and Leadership Communication • Published the quarterly leadership magazine of the company • Prepared various employee communication tools and handbook • Organized annual activity for leaders as a venue for learning, interaction, and business enrichment Strategic Communication • Helped develop content for various media releases and communication plan on broadbanding—a progressive approach of clustering jobs into wider bands for the purpose of managing career growth • Developed the initial communication plan for emergency situations like labor strikes

TV Production • Produced segments on travel, health, lifestyle, games, personality profile, and information technology for Mornings@GMA, a morning talk show • Conducted on-cam interviews, directed video footage, wrote scripts, supervised video editing, selected music scoring, and did voice over

PR & Advertising • Handled all corporate communications and directed corporate events like product launches, car shows, and driving clinics • Coordinated all public relations and advertising strategies with agencies • Conceptualized after-sales and promotional activities for customers

TV Production • Produced segments for a showbiz oriented talk show • Conducted research and design new games for a family game show • Assisted in producing MTVs for several talents

Cum Laude