Vanessa Lebrun

• Led end-to-end planning and execution of digital marketing campaigns across email, social, and web, using Klaviyo and Shopify analytics to drive segmentation, performance optimization, and measurable revenue growth. • Design and manage flows, A/B tests, and lead generation tactics, using behavioral data from Shopify and customer insights to increase engagement, retention, and customer lifetime value. • Develop and implement content strategies leveraging performance metrics to inform creative direction and drive community growth and conversion. • Collaborate with sales, web, and purchasing teams to optimize product launches and promotional strategies ensuring alignment with customer data trends and business goals. • Plan and execute events and community activations to increase in-store traffic and social engagement. ‭

• Create and implement campaigns that boost brand visibility and customer engagement. • Develop targeted social media strategies and manage paid ad campaigns for maximum ROI. • Design and develop full-stack applications and responsive websites, ensuring a seamless user experience. • Implement SEO strategies and create engaging, high-quality content to enhance website visibility, attract target audiences, and drive customer retention.

• Managed and optimized the company website, localizing product launch content pieces annually and enhancing user experiences to increase engagement and conversion rates. • Directed the Giant Retail Academy, overseeing the distribution and localization of weekly educational content and launching two yearly incentive programs. • Developed strategic initiatives to strengthen product distribution and elevate brand presence across retail channels. • Spearheaded all annual collaborations with athletes, media, and event organizers to increase brand visibility and drive customer acquisition.

• Delivered exceptional customer service to retailers and end consumers, ensuring prompt and effective responses to inquiries and concerns. • Set and achieved annual sales growth targets of 20%, consistently surpassing goals by over 5% for two consecutive years. • Utilized strong active listening skills to understand customer needs, provide tailored solutions, and resolve issues to enhance customer satisfaction and loyalty. • Provided proactive communication and support, fostering long-term partnerships with retail partners and customers.

• Managed and led a front-of-house team of over 20 staff members, implementing service protocols to enhance customer satisfaction. • Coordinated front-of-house and back-of-house operations to efficiently host events and group functions, ensuring seamless execution.

• Deliver exceptional service by greeting and serving customers in a timely, friendly manner. • Correctly calculate charges, issue bills and collect payments. • Develop and maintain the clientele of the enterprise by offering personalized service.

• Managed and produced all beverages for the entire restaurant, ensuring efficiency in a high-volume, fast-paced environment. • Regularly checked on guests to ensure satisfaction with each food course and beverage. • Coordinated and placed orders with suppliers for beer, liquor, and wine, maintaining optimal inventory levels. • Delivered exceptional service by greeting and serving customers in a timely, friendly manner while balancing multiple priorities.

• Oversaw closing procedures, including restocking inventory, reconciling cash drawer, and replenishing ATM. • Led engaging brewery tours, providing informative and memorable experiences for visitors. • Delivered outstanding customer service in a dynamic, high-volume environment driven by tourism, festivals, and cultural events. • Performed routine accounting tasks to ensure accurate financial reporting and operational efficiency.