Vanessa Kuykendall

Market Defense is the only Amazon partner you will ever need. With our knowledge of prestige beauty, e-commerce and Amazon seller strategies, Market Defense has become THE sought-after partner for beauty brands, seeking to protect and grow their Amazon business. We offer a suite of services from Brand Protection to Account Management, Marketing to Legal - and our clients include some of the most well-known beauty brands in the world.

The Beauty Commission is your partner in all things gorgeous and fashionable. Leveraging our massive collection of contacts and established relationships, we bring the world’s prestige beauty brands and top E-tailers together, creating unique opportunities to promote new strategies and drive revenue. https://thebeautycommission.com/

1/15-10/16 DIRECTOR OF BEAUTY.COM 10/14- 1/15 MANAGER OF COSMETICS FOR BEAUTY.COM & DRUGSTORE.COM 7/07-10/14 CATEGORY MANAGER-MAKEUP, HAIR CARE, ACCESSORIES • Lead business on Beauty.com until the closing in October 2016 • Grew site business in double digit increases in two years as Director. • Conceptualized visual direction for the site and direct the merchandizing, IT, creative, production, customer care and social departments to present seamless e-commerce interface to customers. • Implemented strategic Email events to increase revenue from existing customers while cultivating loyalty, including an email program targeting VIP customer resulting in the highest conversion on record. • Beauty.com collaborated with over 40 fashion designers from Mercedes-Benz Fashion Week in New York to create a unique private label haute couture program Beauty.com’s Strategic Difference • Over Fifteen years’ experience in beauty e-commerce • 1.5MM monthly visits • 1.4MM active shoppers (mass & prestige) • 500K+ active social followers • Only prestige beauty retailer sponsoring NY Fashion week shows • Original photography, content & design developed in-house • Shared cart with drugstore.com migrates shoppers to prestige • Designer bag program adds press value to traditional sampling model • Highly developed, long-standing brand relationships

3/02- 7/07 ASSISTANT SALES MANAGER TIFFANY & CO., SEATTLE, WA • Responsible with Sales Manager for $15 million sales volume and 15 sales professionals in the Pacific Northwest’s flagship location. • Recognized as “Store of the Year 2007” out of all Tiffany & Co. locations due to the following accomplishments: Strongest Sales Performance against Plan, Strongest Sales Growth over Last Year; Exceptional Customer Service as determined by independent customer polling by Gallup, Inc. • Complete responsibility for new hire training and development; successfully prepared 25 employees for yearly sales plans of $500,000- $1.8 million each. • Additional responsibilities of Tiffany Register/ Client Development Point Person, Human Resources Backup Contact Person, Fragrance Point Person, Sensitivity Council Facilitator, Customer Service Facilitator, Fashion Council Facilitator, Tiffany for Business Point Person.

5/00- 7/01 MANAGER OF RETAIL OPERATIONS MAC COSMETICS, SEATTLE, WA 10/98- 5/00 RETAIL MANAGER MAC COSMETICS, SCOTTSDALE, AZ 10/96-10/98 RETAIL ARTIST/SHIFT SUPERVISOR MAC COSMETICS, PHOENIX, AZ • P&L responsibility for sales volume of 9 department store installations in 3 western states manned by 75 employees. • As Retail Manager of a Nordstrom account, I conceptualized and executed the #1 Spring 2000 event in the company by achieving 98% increase over the planned event goal. • While Retail Manager, I successfully developed and prepared staff for achievement resulting in 50% staff promotion within 18 months of their hire date.

2/95-6/96 NATIONAL SALES TRAINER THE BODY SHOP, INC., EL PASO, TX 10/94- 6/96 STORE MANAGER THE BODY SHOP (FRANCHISE), EL PASO, TX • Prepared and delivered instructional lectures for new sales initiative resulting in double digit sales increases in 3 months. • Conceptualized and staged promotional events such as 2000 person rallies, fairs and fashion shows. • Originated copy and press releases, advertising, sales material and direct mail. • Developed marketing strategy and independently trained home-based sales force for national distribution of products. • Organized company’s community involvement including sponsorships, fundraisers, donations, volunteer service and promotional events.