vanessa gollaher

director of sales and operations

About

Specialties: Process Improvement Cost Efficiencies Quality Management

Country

united states

City

hoboken

Industry

events services

Skill

event management, management, crm, marketing, public relations, training, sales, strategic planning, budgets, trade shows, quality management, process improvement, new business development, team building, business planning, logistics, marketing strategy, marketing communications, event planning

Experience

group liaison

vnu expositions

1999-11 - 2001-8 · 1 yr 10 mos

director of sales and operations

e-vents registration

2001-10 - Present · 25 yrs

director of business development

triad

2001-8 - 2001-10 · 3 mos

* Marketing and Sales Responsibilities * Developed, planned and executed new marketing campaigns, by identifying opportunities through market segmentation * Developed market and brand positioning strategies for new and existing products * Analyzed and assessed competitive marketplace to determine company’s advantage * Managerial Responsibilities * Supervised coordination team of twelve members and directed their activities in accordance with departmental objectives and needs * Disseminated information to project teams concerning seasonal schedules, database enhancements, reporting features, and new accounting procedures * Tracked and reported P&L results vs. goals to team managers * Trained, coached and supported registration and call center project teams