Vanessa Castillejo

– Leading daily store operations and supporting the team to consistently meet performance and service standards within a premium retail environment. – Training, mentoring and supervising the team to ensure service excellence, product knowledge and alignment with Aesop’s brand values and tone of voice. – Managing schedules, day-to-day priorities and team dynamics to maintain a positive, high-performing store culture. – Ensuring a consistently elevated customer experience, handling high-profile interactions and maintaining strong client relationships. – Monitoring KPIs and sales performance, identifying trends and implementing in-store actions to drive engagement, conversion and repeat visits. – Sharing customer insights and qualitative feedback with regional retail teams to support continuous improvement. – Overseeing visual merchandising execution in line with brand guidelines, launches and seasonal priorities. – Ensuring accurate product presentation and a design-led, brand-consistent store environment. – Supporting local marketing initiatives and in-store events in collaboration with the Marketing team. – Developing selected local partnerships with hotels, restaurants and lifestyle spaces to enhance brand visibility and customer engagement. – Maintaining relationships with key clients and local profiles aligned with the brand’s cultural positioning.

Passionately delivered personalized skincare consultations, transforming customer experiences and driving repeat business. Leveraged deep product knowledge to educate and inspire customers, fostering trust and loyalty. Proactively exceeded sales goals by creating meaningful connections, upselling with care. Crafted inviting product VM, enhancing the shopping experience and boosting foot traffic. Built lasting customer relationships through excellent hosting and exceptional service.

POS activities, Stock Reception, Cosmetics Manager (sales and restock), Sales Assistant, Customer Service (offline and online), Music Curator.

Strategic Communication & Branding: Established and managed a boutique communication agency specializing in fashion brands, delivering tailored marketing strategies to enhance brand visibility and audience engagement. Social Media Management: Curated and managed social media content across multiple platforms, boosting brand presence and follower engagement through targeted campaigns, trend analysis, and creative storytelling. Event Planning & Execution: Organized and executed high-impact events, including product launches, fashion shows, and brand collaborations, ensuring seamless coordination and memorable experiences for attendees. Influencer Relations & Seeding: Built and nurtured relationships with influencers and fashion industry leaders, overseeing influencer outreach, product seeding, and partnership initiatives to amplify brand reach. Client Relations: Managed client accounts from strategy development to execution, providing regular updates and insights to optimize campaign performance and maintain client satisfaction. Team Leadership: Led a creative team, overseeing project management, budgeting, and execution to deliver high-quality results that align with client objectives.

Customer Service: Delivered exceptional client support through effective problem-solving and proactive communication, ensuring high satisfaction and loyalty. Communication & Digital Marketing: Developed and executed comprehensive marketing strategies across digital platforms to drive brand awareness and engagement. Consultancy & PR: Provided expert consultancy services and managed public relations initiatives to enhance company reputation and foster positive media relations. Web & Social Media Content Creation: Crafted compelling content for web and social media channels, including writing, editing, and photography, to boost online presence and audience interaction. Creative Direction: Led creative projects with a focus on innovative design and strategic vision, aligning content with brand objectives. Social Media Management: Oversaw social media profiles, developed content calendars, and engaged with audiences to build a vibrant and active online community.

As Co-Founder of Moustache, I led the development of a premium streetwear and contemporary fashion concept store, combining brand vision, product curation and business operations with a strong focus on marketing, communication and social media. I defined the brand identity and visual direction of the project, ensuring a consistent aesthetic across retail, digital channels and customer experience. I managed the store’s marketing strategy end to end: planning campaigns, creating content, writing copy, producing visuals and overseeing the brand’s presence on social media. This included developing content calendars, coordinating photoshoots, engaging with the online community and shaping the tone of voice. I built partnerships with brands, distributors, press and local creatives, managing PR outreach, product seeding and collaborations to increase visibility. I also organised in-store events, product launches and community-driven activations to strengthen engagement and drive traffic. Alongside the communication side, I oversaw daily operations, stock management, buying, budgeting and sales analysis, using customer insights and performance data to inform marketing decisions and refine our product selection. As the main representative of the brand, I helped cultivate a loyal customer base and positioned Moustache as a reference point within Madrid’s independent fashion scene.

Staff Supervision: Managed and mentored team members, ensuring adherence to company standards and fostering a collaborative work environment. Sales Assistance: Provided exceptional customer service and sales support, enhancing the shopping experience and achieving sales targets. Customer Service: Addressed customer inquiries and resolved issues promptly, maintaining high satisfaction and loyalty. Stock Management: Oversaw inventory levels, conducted stock audits, and coordinated with suppliers to ensure optimal stock availability and organization.

Comunication and Public Relations

Descripción Managing and care taker of non-Japanese artists that came to Japan for performances, interviews, shootings...

Opening the AA stores in Daikanyama and Shibuya