Vanessa B.

- Lead a cross-functional team of over 15 people to develop and grow engaged communities and conversations to build support and awareness of big brands. - Responsible for leading strategic relations with key clients. In addition to plan, concept, and launching top campaigns/projects for their brands to help them to achieve their business goals. - Develop the overall content strategy for all social channels (Instagram, TikTok, Twitter, Discord, Facebook, Linkedin, etc) to build the brand's positioning, tone of voice, brand persona, and the strategic path to ensure consistency through content editorials and funnel strategy. - Create the content calendar and ensure innovative content formats for different channels (social, blog, etc) and ideate, conceptualize and produce key content working in close collaboration with 3rd party writers, designers, creators when needed. - Facilitate community-building and contribute to community development strategy for our social channels through the management of online conversations. Including identifying, recommending, and guiding high potential creators and influencers to amplify the brand messages and community. - Align content strategy with the results provided by the reports and continually find ways to improve on those metrics through testing and new initiatives.

- Lead a cross-functional team of over 10 people to develop and grow engaged communities and conversations to build support and awareness of big brands. - Responsible for leading strategic relations with key clients. In addition to plan, concept, and launching top campaigns/projects for their brands to help them to achieve their business goals. - Develop the overall content strategy for all social channels (Instagram, TikTok, Twitter, Discord, Facebook, Linkedin, etc) to build the brand's positioning, tone of voice, brand persona, and the strategic path to ensure consistency through content editorials and funnel strategy. - Create the content calendar and ensure innovative content formats for different channels (social, blog, etc) and ideate, conceptualize and produce key content working in close collaboration with 3rd party writers, designers, creators when needed. - Facilitate community-building and contribute to community development strategy for our social channels through the management of online conversations. Including identifying, recommending, and guiding high potential creators and influencers to amplify the brand messages and community. - Align content strategy with the results provided by the reports and continually find ways to improve on those metrics through testing and new initiatives.

- Develop the overall content strategy for all social channels (Instagram, TikTok, Twitter, Discord, Facebook, Linkedin, etc) to build the brand's positioning, tone of voice, brand persona, and the strategic path to ensure consistency through content editorials and funnel strategy. - Create the content calendar and ensure innovative content formats for different channels (social, blog, etc) and ideate, conceptualize and produce key content working in close collaboration with 3rd party writers, designers, creators when needed. - Facilitate community-building and contribute to community development strategy for our social channels through the management of online conversations. Including identifying, recommending, and guiding high potential creators and influencers to amplify the brand messages and community. - Align content strategy with the results provided by the reports and continually find ways to improve on those metrics through testing and new initiatives.

- Help big companies to improve the results of their female teams through programs to develop emotional intelligence and deliver tools for women to build more prosperous, balanced and happy careers. - Develop the overall content strategy for all channels (social, blog, e-mail, etc) to build brand's positioning, tone of voice, brand persona (B2B and B2C) and the strategic path to ensure consistency through content editorials and funnel strategy for both targets. - Create the content calendar and ensure innovative content formats for different channels. In addition to writing blogs, whitepapers, case studies, technical papers and direct webinars. - Managing a community with more than 380,000 women and creating valuable content to keep the community engaged. - Facilitate community-building B2B focused through content/projects and expand the relationship focused on B2B to create demand and results – by corporate events and meetings.

- Develop the content strategy for all social channels (Instagram, TikTok, Twitter, Discord, Facebook, Linkedin, etc) to build brand's positioning, tone of voice, brand persona and the strategic path to ensure consistency through content editorials and funnel strategy. - Create the content calendar and ensure innovative content formats for different channels (social, blog, etc) and ideate, conceptualize and produce key content working in close collaboration with 3rd party writers, designers, creators when needed. - Select, defend and monitor influencers and creators for campaigns/projects, in addition to develop the creative briefing and managing the project. - Responsible for social listening: monitoring and tagging of brand-related mentions to bring a deep dive into conversations, tension points and opportunities - Community management through SAC and responsible for campaigns Q&A and FAQ.

- Develop the content strategy for all social channels (Instagram e Facebook) to build the brand's credibility and attract B2B and B2C customers. - Create the content calendar and ensure innovative content formats for different channels (social, blog, etc) and ideate, conceptualize and produce key content working in close collaboration with sales. - Responsible for the community management through SAC, Q&A, and FAQ. In addition to administering the interactions with customers and making sure they are happy with the service. - Gathering and analyzing data from social networks such as Facebook and Instagram to track online conversations about the company, consolidate the result of our actions, and bring new insights. - Development of relationship actions focused on retaining and delighting customers and prospects (B2C and B2B). - Assist the sales team in managing customers and preparing proposals for the renewal and acquisition of new contracts.

O Curso de Comunicação Social com habilitação em Publicidade e Propaganda é direcionado para profissionais criativos e estratégicos, com foco em soluções e em resultados. E desenvolve o espirito publicitário para estar apto para planejar, criar, produzir, difundir e gerir diversos âmbitos da comunicação digital e offline.

Implementar e supervisionar o processo criativo e produtivo do vestuário e participar do desenvolvimento do produto, estudo de tendências, conceito da coleção e modelagem.