Vanessa Propercio
HR Specialist Consultant @ Votorantim Cimentos
About
Specialist in Talent Attraction, Employer Branding, and Employee Experience. Familiar with complex and rapidly changing environments. I have experience across the entire HR ecosystem, which gives me a full 360-degree perspective for cross-functional work, delivering impactful contributions and sustainable results for the business.Key Areas of Expertise:• Attraction & Employer Branding:- Candidate & Employee Experience and Journey;- Corporate and Operational Onboarding;- Engagement and Recognition Programs;- Strategies for Employee Engagement and Sense of Purpose;- Partnerships with educational institutions & career events;- Corporate and Operational Offboarding.• Talent Programs:- LATAM Trainee Program (70% conversion rate | NPS 90)- Internship Program (80% conversion rate, NPS 85)- Summer Job (100% retention)- 70/20/10 Methodology• Culture, Climate - Global GPTW (7 countries):- Barrett Cultural Diagnosis (BVC) - Organizational Entropy & Data-Driven Action Plans;- Workshops and facilitation with LATAM senior leadership.• Specialist with a business-oriented perspective: I comfortably navigate from the corporate to the operational level, know how to translate business needs into people solutions, and influence leaders with consistency and authenticity.• Soft skills:- Clear and influential communication at all levels- Excellent organization and execution- Authentic connection and relationship building- High adaptability in dynamic environments- Focus on results and continuous improvement- High sense of ownershipThis combination of experience and skills empower me to turn culture and experiences into long-lasting results.
Brazil
São Paulo
Food & Beverages
Atração de talentos global, Pensamento sistêmico, Gestão de funcionários, Habilidades analíticas, Voluntariado, Reconhecimento do desempenho de funcionários, Gestão de engajamento, Diversidade e inclusão, Mentoria de jovens, Gestão de conflitos, Consultoria interna de RH, Resolução de conflitos, Gestão de talentos, Cultura organizacional, Influência em todos os níveis, Insights de negócios, Metodologias Agile, Gestão de mudanças, Desenvolvimento de liderança, Desenvolvimento de carreira
Experience

Senior Global Analyst | Climate & Culture and Employer Branding & Employee Experience
São Paulo
Organizational Climate & Culture • End-to-end management of the Global Engagement Survey (GPTW), coordinating Business Units (BUs) across 7 countries and consolidating strategic insights. • Developed and monitored action plans by BU with clear and measurable KPIs, partnering directly with leaders and HRBPs to drive continuous improvement. • Co-led the organizational culture diagnosis using the Barrett Values Centre (BVC) methodology, analyzing cultural entropy and facilitating strategic reflection workshops with senior leadership. Employee Journey • Mapped the employee journey and experience, identifying gaps and opportunities for enhancement. • Implemented and managed the LATAM onboarding program, ensuring a structured experience for new hires and reinforcing organizational culture. • Designed engagement and retention strategies, including recognition programs, referral initiatives, and culture-strengthening actions. Employer Branding • Led employer branding initiatives to increase visibility and impact in talent attraction (events, partnerships, strategic posts, etc.). • Structured and redesigned the career page, ensuring alignment with the candidate journey. • Worked cross-functionally with Marketing, Organizational Development, Talent Acquisition, and Internal Communication to strengthen the employer brand based on the employee experience. HR Business Consulting • Strategic and consultative role with a broad view of organizational climate, talent development, and employer branding. • Managed budget and key vendors for the projects mentioned above.

Senior LATAM Analyst | Talent Management and Entry Program
São Paulo, Brasil
Talent Programs and Early Careers • Managed end-to-end Internship Program in Brazil, achieving a 65% conversion rate. • Oversaw external consultancy, designed learning journeys, validated content, and facilitated workshops focused on self-awareness and soft skills. • Provided follow-up and guidance for interns and leaders before, during, and after the program, ensuring continuous development. • Monitored KPIs such as NPS, feedback, performance, and retention, providing strategic insights for decision-making. • Led strategic partnerships with universities, enhancing employer branding and strengthening young talent attraction. • Designed and executed the Summer Job pilot program, from strategic planning to implementation of the learning track. • Supported LATAM Trainee Program, achieving an 80% retention rate and contributing to leadership succession across the region. Talent Management – Onboarding, Engagement, and Offboarding Onboarding & Employee Experience: • Led LATAM Onboarding Program end-to-end, acting as project focal point and being responsible for content curation and external consultancy coordination • Trained local ambassadors and facilitators across business units to ensure consistent onboarding experience. • Co-created and implemented the Host Program (Anfitriã), connecting pre-admission, welcoming, and institutional integration experiences across LATAM. Engagement & Culture: • Managed LATAM engagement budget and calendar, leading ongoing initiatives focused on culture reinforcement and recognition. • Partnered with Internal Communication teams, ensuring standardized execution and empowering local teams to deliver a cohesive employee experience. Offboarding & Retention: • Conducted a full diagnosis and redesign of the Offboarding process, turning it into a strategic indicator for continuous improvement and turnover reduction. • Developed dashboard in collaboration with the analytics team to report executive insights to senior HR leadership and HRBPs

HRBP Tech – Business Partner | Tech Trainee Program
São Paulo, São Paulo, Brasil
• Acted as a strategic HR partner for the Technology division, supporting leaders in people management, performance, capability building, and culture transformation. • Led the end-to-end Tech Trainee Program, from attraction strategy design (in partnership with universities and tech hubs) through onboarding, learning journey, and 80% conversion rate into full-time positions. • Designed and executed custom learning paths and skill frameworks for technical roles, ensuring alignment with business strategy and digital transformation priorities. • Managed external consulting partners and project budgets, driving ROI, delivery excellence, and continuous improvement.

Especialista em Aprendizagem e Desenvolvimento (L&D)
• Estruturação completa da área de Educação Corporativa do zero, com foco em cultura de aprendizagem contínua. • Gestão de squad com 3 pessoas, unindo visão estratégica e execução. • Implementação de NPS interno e construção de dashboards de engajamento. • Atuação no Comitê de Diversidade & Inclusão. • Conexão direta entre cultura, desenvolvimento e experiência do colaborador.

Analista Pleno LATAM | T&D, Cultura & Experiência Colaborador
São Paulo, São Paulo, Brasil
• Gestão de trilhas de liderança e cultura para o Brasil. • Interface LATAM. • Coordenação de eventos corporativos, ações de experiência do colaborador e programas de reconhecimento. • Gestão da plataforma LMS e monitoramento de indicadores estratégicos. • Liderança da Squad Amway Volunteer, fortalecendo ações de impacto social e pertencimento. • Gestão de orçamento e fornecedores.

Consultora / Facilitadora de RH (Grandes Contas)
São Paulo
• Consultoria para clientes (Sephora, NTT Data, Amway) em clima, avaliação de desempenho, cultura e EX. • Condução de processos de admissão, férias, folha, rescisão — base técnica sólida em DP. • Apresentação de indicadores em comitês de RH e suporte consultivo às lideranças.

Analista de RH | Cultura & Jornada do Colaborador
Vila Olímpia
• Mapeamento e implementação da Jornada do Colaborador promovendo uma jornada integrada. • Responsável pelo processo de onboarding, endomarketing e avaliação de desempenho. • Aplicação de E-NPS e rituais culturais alinhados aos valores da organização. •Responsável pelo processo admissional, férias, folha de pagamento, recisão e homologação.

Assistente administrativo de RH
São Paulo, Brasil
• Gestão de folha, férias, rescisões, ponto e admissão para 16 unidades. • Atendimento via sistema de chamados e suporte direto aos gestores. • Construção da base técnica que hoje sustenta minha visão sistêmica de jornada do colaborador.
Vanessa Propercio's Contact Information
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