Vandana Kumari

- Leading a team of 35+ Business Development Assosiates and Data Analyst to improve APAC contact data quality for Google Cloud sales to increase connection rate for better conversion and faster pipeline creation. - APAC business development, outbound/inbound demand generation program for the Enterprise segment accounts to build the pipeline for the existing and new logos. - Contributor to APAC Cloud Demand Generation Strategy, Planning and Operations

- Managed the company's largest client and led a team of 15+ BDRs across four offices to execute integrated marketing campaigns and demand generation activities. - Developed innovative demand generation tactics appropriate for the client's environment. - Collaborate with client stakeholders (sales and marketing teams) to plan, develop and execute integrated demand generation campaigns. - Optimize inbound and outbound programs, database and email marketing, lead management, data integration, campaign workflows to ensure the right audience is targeted at the right time with the right communication medium. - Manage overall customer satisfaction and assist the BDR team in strategically targeting assigned customers to qualify and generate sales-ready opportunities. - Drive program performance management cadence and framework, including weekly, monthly and quarterly reports and meetings with clients. - Analyze program performance data and identify gaps and program effectiveness against established goals and schedule. - Monitor and analyze lead and pipeline performance and deep-dive into the client marketing funnel to identify inefficiencies or opportunities for optimization.

- Drive demand leads generation activities to optimize Sales pipeline & manage overall client satisfaction. - Team leadership - recruiting, training, monitoring and evaluating employee performance. - Manage & develop the sales strategy for specific products and solutions by translating technology features into business benefits. - Lead weekly status reviews and create dashboard analysis for management review- showcasing program updates, results, market analysis & intelligence, sales pipeline, etc. - Demonstrate ability to identify new projects within existing accounts and work with business development to up sell new services.