Trey Van Buskirk

• Lead enterprise commercial strategy and deal architecture across $3M–$200M+ brand opportunities • Own Amazon audit intelligence across Content, Inventory, SEO, Retail Analytics, and Advertising • Partner with Account Executives to design, present, and defend pricing and growth strategy in late-stage deal cycles • Develop standardized audit frameworks and revenue models to increase forecast confidence and protect margins • Act as primary technical and strategic voice in executive-level client engagements

• Own full ecommerce strategy and P&L across Amazon, DTC (Shopify), and TikTok Shop • Drove strong double-digit growth across Amazon and DTC through pricing, CRO, and media optimization • Led Prime Day and tentpole promotional strategy delivering record-setting performance • Built and scaled TikTok Shop through influencer, livestream, and co-funded shipping programs • Directed Amazon advertising strategy including PPC, Subscribe & Save, and event lead-in/lead-out planning • Oversee customer service, retention, and CX operations to improve repeat purchase and LTV

• Led an eight-figure Amazon US business with sustained high double-digit YoY growth • Launched multiple new products driving multi-million-dollar incremental revenue • Expanded Amazon presence into multiple international marketplaces • Delivered category-leading Prime Day and major promotional event performance • Negotiated improved vendor terms to enhance contribution margin and profitability • Reduced delivery lead times through logistics, pallet, and fulfillment optimization

• Closed nine-figure new business pipeline with leading Sports & Outdoor brands • Led omnichannel and Amazon-first growth strategies for brand partners • Oversaw contract negotiation, onboarding, and go-to-market planning • Drove marketplace integrity initiatives including MAP enforcement and seller control

• Led ecommerce strategy across Amazon, Walmart, and major omnichannel retailers • Delivered strong YoY growth across Amazon and Walmart.com through media and CRO optimization • Directed Amazon advertising, A+ content, Storefront, and SEO-driven listing improvements • Owned promotional calendars for Prime Day, Cyber Monday, and Deal of the Day • Improved conversion through packaging certification, review strategy, and merchandising optimization

• Launched brand and flagship product following successful, overfunded Kickstarter campaign • Scaled revenue rapidly through DTC, retail expansion, and national marketing campaigns • Built distribution across 1,600+ specialty and big-box retail doors • Led product launches, pricing strategy, and integrated marketing execution

• Managed key action sports brands across lifestyle and specialty retail channels • Drove significant sales growth through account expansion and FBA-enabled partners • Built retail programs that increased velocity and repeat ordering

• Drove multi-million-dollar new business through rep associations and key dealer accounts • Expanded online retail partnerships and rebuilt national sales rep network • Led ambassador and influencer initiatives to drive brand awareness and sell-through

• Introduced GovX as a new ecommerce channel to major professional sports leagues • Managed onboarding, contracts, and long-term account growth

• Directed global programs across 70+ countries for the IOC-recognized governing body • Improved operational efficiency while reducing costs through program optimization