Van Thanh Tra LE • Source of Asia

At Source of Asia, I am in charge of developing international business and promoting SOA's visibility among Vietnamese business network. Way beyond a simple consulting firm, we are here to act as your trusted local arm whether you aim to: ● Export your products and services ● Source and optimize your global supply chain ● Set up and manage your operations locally Together, let’s accelerate your international development. 🚀 We thrive on challenges, permanently motivated to learn, and grow along the way. We also believe success lies in the human relationships we build. Driven by this mindset, we represent your interest with passion and always act in a benevolent, collaborative, transparent and results-oriented way. Ready for a journey with SOA? HERE TO GET YOU THERE 📢 tra.le@sourceofasia.com

Finnish company specialized in Consulting services to European and US companies: market analysis, market entry strategy, partner search, business plan development...

Corporate support to French companies in their market entry project in Vietnam: - Market information by sector, competitors analysis - Identification and help with tight follow-up on connection with industrial and/or business partners - Legal and administrative consultancy together with other implementation service (business incubator, recruitment)

- Project management of multiple market research studies: from proposal to client to questionnaire design, set-up & fieldwork lead to final deliverable (data analysis, recommendation) - Expert in: FMCG (product test, concept test), quality of service (loyalty and customer satisfaction, mystery shopping) - Key sectors: Food and beverage, automotive, banking and financial services...

(SIEMENS Healthcare, Customer & Partnership Division) - Analysis and recommendation for the 2012 Customer Satisfaction Survey - Actualized sales tracking by region nationwide

- Project management : from planning to execution and control - Strategic Marketing operational : Study of customer business profiles (market share, positioning) to develop PR strategies and increase customer loyalty - Commercial proposal management: pricing, project schedule, technical requirement, budget control

- Implemented market expansion strategy in order to grow sales with existing services - Business development: conception for new products and activities tracking

- Global market survey of production capacity and export sales for tropical fruits of the Island to European market - Media campaign briefs and strategies for a new quality approach in collaboration with local agricultural cooperatives: brochure, print media advertising, conference - Business plan for a repositioning on the export market