Van Nguyen

1. Branding & Integrated Marketing Campaigns - Developed insight-driven Branding strategies, translating defined business direction into innovative concepts and actionable plans. - Plan, manage, coordinate and lead teams in the end-to-end delivery of marketing programs. 2. Performance Analysis & Optimization - Translate business data and operational insights into actionable strategies for performance marketing and effective campaigns. - Analyze ongoing performance data to develop targeted solutions. 3. Product Development & Portfolio Management - Collaborate with the R&D team to translate market insights into tangible product concepts. - Analyze product performance data to identify shifting consumer tastes and drive menu optimization strategies. 4. Brand Communications, PR & Visual Management - Define content strategies for all media channels. - Organize photoshoots and manage brand visuals. - Partnered with KOL/KOC agencies to drive PR campaigns. - Plan, organize, and manage branding events. - Collaborate with the SC to produce POSM and merchandises. 5. Customer Insights & Feedback Management - Utilize regular surveys to gather customer feedback and insight, ensuring timely and appropriate adjustments. 6. Marketing Budget Management - Formulate sound marketing budgets and maintain strict financial control. 7. Cross-Functional Partnership & Team Development - Partner cross-functionally to ensure the smooth execution of marketing campaigns. - Lead, empower, and facilitate team development. ACHIEVEMENT: - Successfully opened and renovated 3 key flagship stores, delivering an immediate 20% sales growth. - Led Low-Performing Store initiatives, achieving 20–40% sales growth within 2 months.

1. Strategy & Campaign Optimization - Develop brand and campaign strategies with clearly defined upfront KPIs (CPA, Conversion Rate, Brand Metrics). - Execute integrated campaigns, continuously analyzing performance data to maximize ROI and ROAS across all channels. 2. Promotion & Portfolio Management - Design promotion schemes based on analytical testing, tracking revenue uplift, redemption rates, and margin impact. - Partner with R&D on product strategy, utilizing quantitative analysis to optimize the sales mix and portfolio performance. 3. Market Analytics & Customer Insights - Analyze customer journey data to implement strategies that increase Retention Rates and Customer Lifetime Value. 4. Budgeting & Reporting - Manage the marketing P&L, strictly controlling marketing spend as a percentage of revenue. - Deliver concise performance dashboards highlighting variance against targets and providing actionable data analysis. ACHIEVEMENT: - Managed Delivery channels, achieving a 24% sales increase within 3 months. - Developed the plan and led the execution of the Rebranding Project.

- Report directly to Marketing Director. - Manage a group of 4 Beverage Brands. - Conduct market research to gain customer insight. - Propose, and plan marketing campaigns. - Allocate, and monitor the marketing budget. - Track the result of all activities and do marketing report. - Plan and organize all marketing events. - Define content strategies for owned media channels. - Organize photoshoots and manage brand visuals. - Collaborate closely with the Operations and R&D teams to ensure new products align with product development strategy. - Coordinate with partners to execute collaboration programs. ACHIEVEMENT: Managed and developed 4 brands: Mojo Café & Bistro, PhinDeli, Gem Café, W Gourmet. Led 2 projects of W Gourmet, achieving 16 billion VND.

- Propose and plan for marketing campaigns - Prepare and monitor the marketing budget - Do market research to understand customer insight - Plan, develop and execute marketing activity plans - Regularly review the menu, evaluate performance of individual products and the overall product mix - Work in close cooperation with the Operation team, Product Innovation team - Manage all event operations (new store opening events, etc.) - Develop content of owned-media channels - Organize photoshoots, in charge of brand visual - Work with partners for collaboration programs - Work with KOL, KOC, model, etc. - Stay abreast of industry trends, market dynamics, changes in consumer behavior

- Planning and execution of marketing activities - Manage all event operations (new store opening events, etc.) - Develop content of owned-media channels - Organize photoshoots, in charge of brand visual - Work with suppliers to produce POSM