Valerio Capogrossi

𝗟𝗲𝗱 𝗮 𝗰𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟭𝟱+ (𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗜𝗖𝘀), 𝗼𝘃𝗲𝗿𝘀𝗲𝗲𝗶𝗻𝗴 𝗺𝘂𝗹𝘁𝗶-𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗖𝗣𝗢. 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲, 𝗥𝗶𝘀𝗸 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 & 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹 • Established cross-functional Risk Review ritual prior to product releases • Implemented Product and Design Governance framework aligning product, legal, compliance, marketing and engineering sign-offs • Introduced data instrumentation model (Amplitude) linking risk events to behavioral analytics • Built structured OKR model tied directly to AUM growth, trading volume, and revenue stability 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗟𝗮𝘂𝗻𝗰𝗵 & 𝗔𝗨𝗠 𝗦𝗰𝗮𝗹𝗲 • Delivered MVP in 9 months (Convert, Smart Trading, Earn) • Scaled AUM from $0 → $80M+ in 9 months and $600M+ on after 48 months • Grew active user base to 50K+ total onboarded • Increased 6-month retention by 38% through asset allocation tools 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Designed streamlined spot trading flows with improved order clarity and fee transparency • Reduced order execution abandonment by 27% • Improved conversion from deposit → first trade by 22% • Introduced portfolio performance dashboards increasing repeat trading frequency by 18% 𝗬𝗶𝗲𝗹𝗱 & 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 (𝗘𝗮𝗿𝗻) • Launched flexible and fixed-term yield products • Increased yield product penetration from 12% → 34% of active users • Drove AUM concentration into structured yield pools improving platform revenue stability 𝗨𝘀𝗲𝗿 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 & 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽𝘀 • Established structured UX/product feedback loop with Business Development and Institutional Sales teams, translating client objections and friction points into prioritized product improvements

𝗟𝗲𝗱 𝗮 𝗺𝘂𝗹𝘁𝗶𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗮𝗿𝘆 𝗨𝗫 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟳+ 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀, 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀, 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀, 𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗜𝗖𝘀, 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗧𝗿𝗮𝗱𝗶𝗻𝗴, 𝗖𝗼𝗻𝘃𝗲𝗿𝘁, 𝗘𝗮𝗿𝗻, 𝗖𝘂𝘀𝘁𝗼𝗱𝘆, 𝗮𝗻𝗱 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗥𝗶𝘀𝗸 𝘁𝗲𝗮𝗺𝘀. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 • Architected and governed cross-platform design system (web & mobile), standardizing transactional patterns, risk modules, and component libraries • Reduced UI inconsistency and design debt while accelerating feature rollout across Trading, Convert, Earn, and Custody verticals • Defined UX quality benchmarks and release review criteria to ensure institutional-grade consistency 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝗮𝗹 & 𝗛𝗡𝗪 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 • Re-architected UX narrative from retail-focused to institutional-grade • Built custody clarity flows and asset ownership transparency • Supported institutional onboarding reducing KYC friction by 31% 𝗙𝗶𝗮𝘁 & 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 • Secured ADCB Hayyak integration enabling instant bank account creation • Reduced funding friction and improved fiat deposit velocity by 2.4x 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹 & 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 • Introduced design principles to drive consistency • Introduced structured product design discovery rituals (Design Crits, Risk Reviews, Revenue Reviews) • Aligned OKRs directly with AUM, trading volume, and yield participation metrics • Embedded compliance checkpoints into product and design lifecycle

Mentoring product and design leaders on scaling impact driving strategy, improving decision quality, and building user-centric products in complex, regulated environments. Focus: product strategy, UX leadership, cross-functional alignment, and growth into senior leadership roles.

Completed Reforge’s Growth Loops program (alumni track), focused on compounding loop design, retention architecture, and scalable growth systems using Reforge’s Growth Model and System Mapping frameworks.

𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗮 𝟳+ 𝗽𝗲𝗿𝘀𝗼𝗻 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻, 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀, 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗿𝗮𝗱𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆, 𝗺𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲-𝗴𝗿𝗮𝗱𝗲 𝗨𝗫 𝗮𝗰𝗿𝗼𝘀𝘀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝗣𝗥𝗢 𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝗵𝗶𝗴𝗵-𝗴𝗿𝗼𝘄𝘁𝗵 𝗽𝗵𝗮𝘀𝗲 • Owned end-to-end design vision across spot trading, advanced trading (PRO), wallet, funding, and payments experiences. • Elevated PRO trading UX with improved order flow clarity, fee transparency, depth visualization, and execution confidence. • Standardized multi-platform design systems (web & mobile) enabling faster release cycles and reduced UI inconsistency by ~35%. • Introduced structured experimentation framework (A/B testing, funnel diagnostics), improving deposit-to-first-trade conversion and trading session retention. • Mentored and scaled a high-performing product design team aligned to revenue KPIs, trading volume, and ARPU growth. • Integrated fiat on/off-ramps (Lean, Checkout.com, Apple Pay), increasing funded accounts and reducing funding friction across KYC workflows. • Introduced structured product discovery, data instrumentation (Amplitude, Mixpanel), and PnL tracking MVP. • Delivered VIP/OTC trading workflows supporting higher-volume clients and increased institutional desk activity. 𝗙𝗼𝗰𝘂𝘀: Design maturity, trading depth, execution confidence, institutional-grade experience layer.

𝗢𝘄𝗻𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗣𝗥𝗢 𝗧𝗿𝗮𝗱𝗶𝗻𝗴, 𝗪𝗮𝗹𝗹𝗲𝘁, 𝗙𝘂𝗻𝗱𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀. 𝗗𝗿𝗼𝘃𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗺𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗧𝗼𝗽 𝟭𝟬 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗽𝗽𝗹𝗲 𝗔𝗽𝗽 𝗦𝘁𝗼𝗿𝗲 (𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆). • Defined multi-year product vision aligned with monetization strategy, trading liquidity expansion, and user segmentation. • Launched and scaled CORE (retail) and PRO (advanced trading) offerings with tiered pricing, feature gating, and premium tooling. • Improved ARPU and high-frequency trader retention through enhanced charting, order types, and portfolio performance dashboards. • Led full web and mobile platform overhaul (2019–2020), significantly improving time-to-first-trade and reducing trading abandonment. Managed cross-functional team of Product, UX, and Engineering, embedding OKRs tied directly to revenue, trading volume, and activation metrics. 𝗙𝗼𝗰𝘂𝘀: Revenue accountability, trading segmentation, payments expansion, and scalable exchange infrastructure.

𝗛𝗲𝗮𝗱𝗲𝗱 𝗨𝗫 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗰𝗮𝗹𝗲-𝘂𝗽 𝗽𝗵𝗮𝘀𝗲 𝗽𝗿𝗲𝗰𝗲𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗙𝗶𝗻𝗱𝗲𝗿’𝘀 $𝟭𝟮𝟬𝗠 𝗚𝗲𝗻𝗲𝗿𝗮𝗹 𝗔𝘁𝗹𝗮𝗻𝘁𝗶𝗰 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁, 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝘁𝗼 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗮𝗻𝗱 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀. 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝘂𝗶𝗹𝗱 & 𝗨𝗫 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 • Built and scaled UX organization from 2 → 8+ designers and researchers, establishing quality standards, hiring frameworks, and execution discipline • Introduced Google Ventures-style Design Sprints and embedded research-driven experimentation into roadmap planning 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & 𝗕𝟮𝗕 𝗧𝗼𝗼𝗹𝗶𝗻𝗴 • Designed and launched the Lead Tracker App, improving agent follow-up efficiency and increasing B2B lead conversion quality • Designed the Account Manager Dashboard, enabling real-time performance tracking and strengthening subscription value perception 𝗧𝗿𝘂𝘀𝘁, 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗟𝗶𝗾𝘂𝗶𝗱𝗶𝘁𝘆 • Led UX design for Building Reviews, introducing user-generated trust signals that improved engagement and listing credibility • Redesigned and relaunched Mortgage Finder, optimizing acquisition funnels and increasing mortgage lead conversion 𝗕𝗿𝗮𝗻𝗱 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Supported the 2018 company-wide rebrand, aligning product UX and visual identity with market positioning • Implemented A/B testing and behavioral analytics initiatives, contributing to an 11% YoY uplift in platform conversion

Mapped end-to-end customer journeys across B2C and B2B segments, translating qualitative and quantitative research into actionable personas with defined pain points, behavioral patterns, and opportunity areas. Synthesized insights into a structured 12-month product roadmap in close partnership with Product leadership, directly informing prioritization and feature sequencing.

Worked on Biddi.com marketplace

◼ User Research, Usability Testing, Heuristic Evaluation, Rapid Prototyping. ◼ Omnigraffle, Invision, POP, Principle, Balsamiq, Hype, Sketch.

◼ UX/UI ◼ Visual Design ◼ Branding

◼ Worked as a contractor on Advertising campaigns, Digital and Visual Design projects for different international agencies and as an in-house consultant for established brands. ◼ Collaborated with Marketing Departments, improved branding, corporate identity and conceptualized ideas for projects. ◼ Designed Websites and Digital Solutions

◼ Worked in the In House Creative Department aimed to increase the awarness of RDG holding in respect to jewellery brands through digital channels. ◼ Developed Digital Advertising campaigns focused on products then published on several sector magazines such as 'Vogue Gioiello', 'Marieclaire', 'Elle', 'Vioro' and many Italian newspapers. ◼ Web Design and B2B digital projects ◼ Developed part of Brand Identities ◼ Assisted Marketing Director for Press Release at the Baselworld, inhorgenta, VicenzaOro, Fairs 2010, 2011.