Valerie Ong
Senior Strategy Consultant @ Lynxeye
About
Hello, Please feel free to connect with me - valerie.ongjt@gmail.com
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Singapore
Management Consulting
Brand Marketing, Brand Management, Branding & Identity, Go-to-Market Strategy, Strategy Consulting, Microsoft Office, Communication, Business Development, Social Media, Google Analytics, Tableau, MetaBase, Critical Thinking, Analytical Skills, Market Analysis, Emarsys
Experience

Consumer Products Intern
Singapore
- Co-Developed marketing collaterals with brand licensees, including Southeast Asia’s first pop-up Jurassic World Cafe, which generated > S$1m sales in 2 months. - Liaised with Universal franchise team to develop and execute marketing strategies across SEAI - Drove Universal’s first PR Seeding Campaign across SEA, generating >US$1.5m in PR value

Business development Intern
Singapore
- Consolidated research from Google analytics and Shopify for corporate gifting markets, with a focus on product development and marketing - Presented insights and GTM strategies for company to enter the local corporate gifting market - Drafted a Standard Operating Procedure (SOP) for setup of all future brick-and-mortar stores

Franchising and Trademarking Intern
Singapore
- Researched and consolidated reports on clients’ market positioning and biggest competitors - Maintained constant and professional communication with clients for franchising and trade-marking projects in and out of Singapore - Provided outstanding contributions in the writing of business plans representing local SMEs for the acquirement of government grants (e.g Capability Development Grants) - Obtained a full 70% subsidy for all projects
Education

Business Administration (Hons) with a Specialisation in Marketing
National finalist | Unilever Future Leader's League 2020 National finalist | L'Oréal Brandstorm Challenge 2020 Finalist | Moovaz Case Competition 2019 Vice Project Director (Creative Director) | Business Rag Public Relations Executive | Bizcare Committee Orientation Group Leader | NUS Business Camp Section Leader | Kent Ridge Hall Choir NUS Bizad Club ”Gold” Colours Award for Outstanding Contribution Relevant Courses: B2B Marketing: A Digital Marketing: A Pricing Strategy: A- Consumer Behaviour: A+ Marketing strategy: Analysis & Practice: A Growing and Marketing the Next On-demand Unicorn: A Customer Analytics and visualisation: A Marketing in Developing and Emerging Economies: A-

Physics, Literature, Mathematics, Economics
Organized Runway Shows RPROJ: 2016 and RPROJ: 2017 Raffles Diploma, Awarded 'Distinction' for Character and Leadership MOE Edusave Award for Achievement, Good Leadership and Service (EAGLES) Raffles Fortitude, Integrity, Respect and Enterprise (FIRE) Award
Valerie Ong's Contact Information
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