Valerie Tran

• Produced content for 20+ Facebook posts, and assisted with market research to identify high-performing content themes in the local English education market; contributed to 80+ new student enrollments – the highest intake performance within 6 months. • Co-designed 2 contest themes, engaging 150+ participants and receiving 100+ positive reviews from parents and students, supporting brand credibility and long-term customer retention.

• Co-produced 45+ advertisement scripts for music center partners and delivered news in 82+ broadcast videos. • Assisted with partner outreach and coordination, ensuring clear communication and accurate content delivery; contributed to 10+ long-term promotional partnerships across the province. —————— Quang Nam Radio and Television Station (QRT) was a public broadcasting unit under the People’s Committee of Quang Nam province, responsible for delivering domestic and international news to local audiences.

• Directed end-to-end operations and marketing execution for the showcase, attracting 200+ visitors and helping bring Hội An’s traditional crafts and art performances beyond the local community. • Projected and allocated budget resources, oversaw partnership plans, securing 35+ million VND in funding for the show. • Co-managed regulatory documentation and stakeholder coordination, obtaining an official event permit in Hội An Ancient Town (a UNESCO World Heritage Site) under strict compliance standards. —————— Vĩ Thanh Cultural Live Show celebrates traditional crafts, folk performances, and the artistic heritage of Hội An. The event combined live performances, cultural exhibition booths, and artisan showcases to connect tourists and locals with hundred-year-old traditions. See our event's recap posts: (1): https://www.facebook.com/share/p/1CizhaTzgh/ (2): https://www.facebook.com/share/p/1DNRHZmsDZ/

• Co-developed monthly content marketing strategies, supervised 18 high-value media assets, achieving 400+ organic reactions each, scaling the Facebook page to 8,000+ followers and 81K+ engagements within 7 months. • Designed and facilitated 3 leadership training sessions for 7 provincial managers, strengthening team capability to organize 15+ culture-exploring field trips, and contributed to a youth network dedicated to promoting overlooked local heritage. • Built operational workflows for 100+ members and 12 managers, establishing clear documentation systems, task ownership frameworks, and execution tracking mechanisms. —————— The Viet’s Culture is a nationwide student-led initiative dedicated to promoting Vietnam’s diverse local identities and unique traditional values. We've organized cultural expeditions, produced media content documenting hidden regional heritage, and empowered young leaders to share authentic local stories. Visit our Facebook page: https://www.facebook.com/thevietscultureproject

• Co-shaped the creative plan to celebrate Central Vietnam’s culinary heritage, engaging 100+ customers and driving the sell-out of 200+ products through a cartoon-inspired visual identity. • Produced media narratives for 5 photo shoots and short films, ensuring storytelling coherence and campaign performance goals. —————— See more: (1): https://www.facebook.com/share/p/18kaHhMQc9/ (2): https://www.facebook.com/share/p/1AgG25iwkQ/ (3): https://www.facebook.com/share/v/1AsGfZ89Bv/

• Freshman Undergrad @ SILC Business School, Shanghai University (SHU) • Double Degree Candidate @ University of Technology Sydney (UTS) • SILC New International Student Scholarship Type B (4 years) Recipient