Valerie Pacheco

Manage a game portfolio of over $150k in weekly spending by monitoring and optimizing the strategy of various user acquisition channels campaigns, including: social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic Grow and maintain relationship, as POC, with top ad networks to expand our opportunities and maintain best practices within our portfolio Improving existing processes to increase efficiency and productivity & collaborate across Publishing, Product, Creative, and Data teams to steer UA strategy

Work on understanding SKAN implementation and accuracy within the portfolio to question and improve our system Onboard new team members to the user acquisition role to quickly up-skill them into game management and Homa processes Adhoc testing and experimentation to find new opportunities to scale campaigns across networks: Meta, Google Ads, Applovin, Mintegral, Unity, Snapchat, Tiktok, rewarded networks, etc.

Take on ongoing user generated content and social advertising strategy topics in collaboration with the Creative team and external partners Analyze portfolio's campaign performances through key metrics such as CPI, ROAS, retention, on the network, campaign, and country-level to achieve profitability targets Conduct market research analyses to build a strong game brand strategy and stay updated on emerging trends and practices

Built and maintained partnership relations, while contributing to continuous improvement and monitoring of our outreach & onboarding flow for more optimized business performance Work successfully with international partners by implementing cultural competency skills Successfully onboarded over 500 concierges to the company program; managed and tracked partnership conversion with CRM software

Providing pro bono consulting services to non-profit organizations Work within a team to build final deliverable on funding strategy and support client through the process Benchmark and identify best practices, and create an implementation plan

Conducted market research, competitive industry analysis, data analysis & visualization using Excel to display trends, forecast and convert into actionable insights Contributed creative solutions to product development and ameliorated issues in operations Presented strategic market analysis for a target market approach to CEO and team

Provided general administrative support to 10-member office; Independently managed time to complete projects in an efficient manner Quickly learned company’s information system to complete policy information projects Enhanced and further streamlined the insurance policy process through creative tech solution

Strategic Consulting Track