valerie lear

director of sales at the la mer beachfront inn and beach top penthouses of cape may

About

Self-motivated professional with a strong background in all aspects of Business Management. Progressively increased responsibilities...Demonstrated the ability to conceptualize strategies and implement successful operating and marketing campaigns. Proven results…increased company revenue, market development and guest satisfaction.

Country

united states

City

philadelphia

Industry

hospitality

Skill

hospitality management, food and beverage, menu development, casino, hospitality, social media marketing, micros, catering, customer service, event management, event planning, customer satisfaction, convention services, front office, team building, hospitality industry, revenue analysis, marketing, hotel management, restaurants, resorts, banquets, tourism, pre opening, yield management, budgets, hotels, meeting planning, social media, advertising, opening hotels, food service, trade shows, market planning, fine dining, hiring, vip, marketing strategy, social networking, restaurant management, corporate events, public relations, culinary skills, food, email marketing, new restaurant openings, weddings, open table, wine, wedding planning

Experience

director of sales and marketing

il mulino new york

2011-1 - 2014-5 · 3 yrs 5 mos

* » Manage design, budget, production and distribution of collateral material in support of marketing initiatives * » Meet & Exceed annual revenue goals for events * » Negotiate contractual agreements, provide customer pre-event consultation, all operational coordination and on-site management to ensure event’s success

director of conference services

chelsea

2007-5 - 2010-8 · 3 yrs 4 mos

* » Negotiate, contract & execute the sale of hotel guest rooms, catering services, and banquet facilities. * » Responsible for following market segments: All Government, Association, SMERF, FIT/TNT, City Wide Business, Sports and VIP/Special Events/ In-House Events, * » Schedule, plan & execute all operational and logistical support for inbound hotel groups.

director of sales and marketing

great american trolley company

2003-11 - 2010-8 · 6 yrs 10 mos

* » Manage all sales & event operational staff for three departments of Great American Trolley Company (Transervice, Atlantic City Trolley Tours & GATC Charters). * » Manage design, budget, production and distribution of collateral material in support of marketing initiatives * » Meet & Exceed annual revenue goals for each product line * » Negotiate contractual agreements, provide customer pre-event consultation, all operational coordination and on-site management to ensure event’s success

manager of loyalty services

amtrak – national railroad passenger corporation

2000-1 - 2003-1 · 3 yrs 1 mo

* » Assist in Amtrak Guest Rewards (AGR) meeting & exceeding annual revenue projections * » Analyze Market Research to understand the needs of the target customer * » Create and implement direct marketing initiatives geared towards member acquisition and to stimulate additional member activity * » Manage the budgets for marketing initiatives to meet business plan revenue objectives

manager of brand advertising

amtrak – national railroad passenger corporation

1997-1 - 2000-1 · 3 yrs 1 mo

* » Work with external Advertising and Promotion agencies to develop effective and relative advertising campaigns * » Manage design, budget, production and distribution of collateral material in support of marketing initiatives * » Coordinate and implement all advertising and promotional efforts for Northeast Corridor customer segments

district manager of sales and marketing

amtrak – national railroad passenger corporation

1992-1 - 1997-1 · 5 yrs 1 mo

* » Oversee & coach a staff of Regional Marketing Managers * » Responsible to assist in meeting fiscal goals in consumer sales * » Forecast annual budget allocation based on Departmental Business & Marketing plan

director of sales at the la mer beachfront inn and beach top penthouses of cape may

la mer beachfront inn & beach top penthouses of cape may

2014-5 - Present · 12 yrs 5 mos

» Book profitable business for property. » Negotiate, contract & execute the sale of hotel guest rooms, catering services, and banquet facilities. » Prospect for new business opportunities » Schedule, plan & execute all operational and logistical support for inbound hotel groups. » Participate in community/civic activities to maintain awareness within community and to create booking opportunities