Valerie Keutmann

Provide high-level administrative and operational support to senior leadership Support project coordination and follow-up to ensure timely execution of initiatives Handle confidential information with discretion and professionalism Identify opportunities for process improvements to streamline workflows and increase efficiency Assist with vendor and client communications to strengthen business relationships

Assisted in training new team members on the POS system, ensuring efficient onboarding and system proficiency. Utilized the POS system daily for transactions and inventory management, maintaining operational accuracy. Provided personalized product recommendations to customers, enhancing their shopping experience and driving sales. Managed the organization and stocking of the sales floor, ensuring products were presented in a neat and accessible manner. Developed and implemented store displays, aligning with merchandising strategies to attract and engage customers.

Curate and purchase products that align with the customer demographic and market trends. Attend trade shows such as NY Now to establish and strengthen relationships with vendors. Conduct market research to stay informed on industry trends, competitor assortments, and consumer demand. Generate weekly sales reports to analyze performance and identify top-selling products. Manage inventory levels to ensure a balanced assortment while minimizing overstock. Collaborate with merchandising and marketing teams to develop strategies that drive sales. Design graphics for the store’s private label line to enhance branding and market appeal.

Created, planned, and published engaging content across Instagram and other social platforms Collaborated with teammates to brainstorm creative ideas and maintain a consistent posting schedule Highlighted team events, game-day performances, and behind-the-scenes moments to boost engagement Developed graphics, photos, and videos to showcase team spirit and promote school pride Monitored audience interaction and adapted content to grow followers and increase visibility Balanced content deadlines with academic responsibilities, demonstrating time management and teamwork skills

Ensured accuracy of delivery dates across all product lines by verifying and updating information on tags. Maintain and update account lists using Excel to ensure accurate and current data for business operations. Created and managed social media content across various platforms to enhance brand visibility and engagement. Handled phone communications to facilitate effective coordination between vendors and buyers, ensuring smooth transactions. Represent the company at trade shows such as Magic New York, engaging with clients and promoting product sales.

Utilized the POS system daily for sales transactions and inventory management, ensuring accuracy and efficiency Delivered personalized product recommendations to enhance customer experience and drive sales performance Organized and stocked the sales floor, maintaining a clean, accessible, and customer-friendly environment Designed and implemented in-store displays, aligning with merchandising strategies to boost product visibility and engagement

Gained hands-on industry experience as a student buyer for Mporium, Marist’s on-campus boutique, and as an intern at B. Ivy Showroom in NYC. Active member of the Marist Cheerleading Team, serving as Social Media Manager during junior and senior years.

Spring Semester – Junior Year Studied Fashion Photography, Fashion Marketing, Italian Language, and Wine and Culture while immersing in Italian culture. Spent weekends traveling throughout Italy and Europe, gaining global perspective and insight into diverse cultures, styles, and traditions.