Valerie Damolaris

-Strategically planned and executed external communication strategies, creating brand-appropriate events for key US and international media, stakeholders, and influencers, resulting in positive external coverage designed to drive sales. - Led large agency teams to execute high-impact events. - Managed relationships with department stakeholders (Sales, Product, Marketing, Technology, and Communications), ensuring seamless collaboration and alignment. - Ensured strict adherence to complex event budgets and efficient payment processes.

-Developed and delivered of multiple brand experiences at McDonald’s Worldwide Convention held at the Fira Barcelona Gran Via, Spain; strategic experiences showcased the corporation’s successful systems (marketing, retail, restaurant operations, digital development), resulting in an energized, confident and proud employee base and over 16,000 owner/operators. - Managed project timelines within a $1.5 million budget, ensuring adherence to strict standards while utilizing efficient resource allocation and collaborating with cross-functional teams, including senior leadership and SMEs. - Coordinated with external domestic and international partners to develop graphic, video, interactive, and other creative elements within the McDonald’s brand and marketing standards, overseeing on-site logistics, including utilities, network, and rigging.

-Designed and developed unique customer relationship-building events, enhancing brand engagement and loyalty. - Collaborated with senior leaders to determine business strategy, meeting content, and exhibition messaging and branding to ensure alignment with Vital Proteins' brand architecture. - Execution of large-scale meetings and complex tradeshows of various sizes ranging from 10' x10' to 50' x 70' booths, enhancing sales potential of CPG new product launches by creating seamless experiences that align with marketing and sales teams’ objectives. - Negotiated with cross functional partners and external vendors to identify and catalogue existing assets driving to consolidated storage : achieved 20% cost efficiency across the organization with focus on sustainability and adherence to legal policies.

- Led the creation and execution of high-impact event experiences, including solutions showcase environments at proprietary events both domestically and internationally, enhancing customer engagement. - Created and presented executive briefings detailing communication strategy, venue/location proposals, objectives and execution processes, year-over-year budget spending and post-event satisfaction surveys. - Main point of contact for large-scale events, including Sales Kick-Offs, Executive Leadership Meetings, CEO Circle incentive programs, major sport sponsorships (NFL, Masters, U.S. Open, Indy 500) and Partner showcases, collaborating with multiple departments to ensure seamless execution and positive event experience. - Managed event budgets ranging from $10,000 to $3,500,000, preparing detailed financial reconciliations and forecasts, working closely with procurement to optimize cost savings.

- Full program management and on-site execution of meetings, incentives and special events for groups from 20-7,000. - Created corporate event team templates to streamline processes: budget, project tracker and weekly status reporting.

- Managed customer account relations for all aspects of various sized events, directing pre-event, onsite and post-event activities and logistics.

Producer and promoter of high-quality business-to-business conferences, designed to address the strategic information needs of senior executives.

Back office operations specialist.

- Bachelor of Arts ~ International Studies, emphasis in French, Economics and Political Science - L’Institut de Touraine, Tours, France - Summer 1989