Valeria Cole

Connecting underprivileged teens to community service opportunities locally and abroad. Focused on currently supporting environmental causes through rainforest activism and conservation. https://www.facebook.com/TinyPurpleFishes.org http://tinypurplefishes.org

• Create, develop, implement brand, products, go-to-market strategies across all categories. • Operate continuously with focus on bringing the best of the Amazon to US consumers, while supporting the social mission of protecting and saving the rainforest. • Source and manage company’s operating budget . • Devise and deliver business plans, product lines, and launch strategies, including integrated marketing plans across brand, SEO, digital, retail, PR, social media, events, paid and earned. • Develop and grow the DTC business strategies focused on scaling through social media advertising with average acquisition costs of $25 and average customer lifetime value of $225, yielding 4x ROAS. • Conceive and establish effective organic social media growth strategies and influencer programs. • Amassed a strong enthusiast community to support crowd-funded product development and testing. • Design & establish customer referral and affiliate programs, which yield a 20x ROI. • Attained an impressive customer retention rate of 55%, compared to the industry average of 36%, as well as an overall online consumer business average of 28% • Prospect, assess, secure wholesale distribution with brick and mortar retailers, home-shopping networks, and on-line distributors. • Augmented the Amazon business by more than 700% year over year. • Acquired over 1B press impressions, including coverage on ABC, NBC and CBS news, and top tier digital and print publications. • Orchestrate and conduct comprehensive sampling programs resulting in over a 5% conversion rate. • Obtained strategic board members, investment plans, while guiding company through three rounds of funding. • Engineered Amazon rainforest conservation program w/ goal of replanting 1M trees and preserving 75k acres in the Amazon rainforest. • Responsible for 5-year plan forecasting, fund raising and board-recruitment and investor relations. • International launches with partners in UK, Mexico and Philippines.

• Charted successful course of development across worldwide marketing strategies for Windows Phone re-launch, fully administering a $100M budget. • Managed the re-branding, product positioning and messaging for the re-launch into the category. • Facilitated launch of asset development for advertising, PR, social, and retail, including training, visual merchandising, digital, and online and sales professional loyalty programs. • Formulated and monitored field execution strategy, metrics & targets. • Piloted numerous retail programs for carrier flagship stores & cross business unit ecosystem integration w/ carriers such as ATT & Verizon, as well as retailers such as Best Buy. • Spearheaded the development & execution of consumer shopping journey research targeted at driving improvements in shopping experience and recommendation rates. • Navigated negotiations, partnership framework & execution of OEM integrated marketing plans. • Cobranded innovative launch campaigns, culminating in successful launches for key OEM partners worldwide: Nokia, HTC, and Samsung. • Generated & imparted a market & channel prioritization strategy program for Mobile Operators and third-party retailers. • Developed & delivered retail investment strategies, resulting in a three-year plan to boost ROI and consumer awareness, education, and conversion while augmenting the share of partner business. • Cultivated & fostered marketing partnerships across the globe with Nokia, HTC, and Samsung. • Attained the highest level of partner engagement and Windows Phone device sales. • Designed and initiated successful marketing campaigns & retail programs w/ unprecedented growth in sales to 15 and 40% market-share with target accounts. • Amplified in retail sales consultant advocacy program participation by more than 50%. • Recruited, trained, guided, and mentored a group of six top-notch marketing professionals. • Presided over the agency consolidation project, resulting in a 50% decrease in costs.

• As the region’s cross-functional marketing leader, carried out the alignment of objectives for integrated marketing strategies across all product lines. • Innovated and created advertising campaigns, regional brand & product positioning, media buys, channel, digital, education & buzz marketing. • Achieved measurable success in all requirements while reporting directly to Senior VPs of Marketing and Corporate Communications. • Administered regional budget, ensuring all expenditures fell within the budget framework. • Served as key member of the International Marketing Leadership Team. • Progressed all brand strategy & campaigns across the entire product portfolio, channels, and media for product launches. • Developed & executed all activities regarding advertising, media, digital, events, PR & channel. • Pioneered innovative programs to support sales growth, becoming the fastest growing region in the world. • Headed the recruitment & development of a team of 15 marketing professionals, managed a network of advertising, digital & PR agencies. • Established high-impact retail programs, including Apple Shop in Shop and Apple Premium Reseller programs, including first ever WW programs with Sam’s Club and departmental stores. • Designed & implemented effective PR strategies, utilized as best practice & replicated at corporate: seasonal promotion-in-a-box, agency seed & review programs, & celebrity and movie/TV seeding programs. • Oversaw successful launches w/ record sales results for iPad, attaining multi-country best in class channel execution, iPhone, iTunes Mexico w/ celebrity endorsement & Apple Online Store Brazil. • Achieved the second largest online store launch with award winning local creative campaigns. • Accomplished successful trade marketing and training programs, growing to 150 field consultant agency resources which represented triple digit sales growth. Launched innovative programs, such as in-store demo days, resulting in 300% sales growth.

• Achieved promotion to General Manager in charge of sales, operations, and customer service due to successfully heading integrated marketing for the first four years in the company. • Retained full P&L responsibility while directing and overseeing a team of 25 direct reports and informing the Senior VP of WW Sales and marketing regarding daily operations. • Defined and implemented all advertising, media, public relations, digital, developer marketing and online sales while serving as Director of Marketing for Latin America. • Established and strictly adhered to a budget of $10M. • Received the Subsidiary of the Year Award with a record 300% YOY growth, the highest contribution margins, and over 75% smartphone/handheld market share, surpassing Canada in sales for the first time in company history. • Designed and effected innovative programs, such as mobile demo days, in-store shop in shops, developer awards, online training, and the first digital/voice activated in-store displays. • Achieved the Marketing Excellence Award for creative campaign development showcasing handheld camera functionality. • Presented with the Sales Impact Award for successful campaign execution. • Enhanced the developer program by 50%, representing 20,000 registered community participants. • Commenced the Brazil manufacturing facility, realizing a 30% reduction in costs and allowing for competitive product pricing. •Developed and nurtured 50k regional developer program. •Developed and maintained relationships with enterprise customers to create and promote numerous success stories in many verticals throughout the region

Managed consumer sales and marketing for large multinational retail accounts. Responsible for integrated marketing & business planning, development and execution for top tier accounts. Advertising, public relations, media planning and buying, agency management, creative team management. Trade marketing strategy and deployment.

MBA, International Business

BA, Business Management