Valeria Morozova

As a Digital Marketing Director at Kanda, I'm responsible for: - Developing and implementing digital marketing strategies to increase brand awareness, generate leads and sales. - Managing and leading a team of digital marketing professionals, including content writers, SEO specialists, designers and offshore contractors. - Ensuring all digital marketing efforts align with the company's brand and business objectives, and maintaining consistent messaging and visual identity across all digital channels. - Developing and managing PPC advertising campaigns. - Analyzing data from various digital marketing channels to measure the effectiveness of campaigns and optimize them for better results. - Managing budgets and forecasting expenses to ensure cost-effective and high-quality marketing campaigns.

My responsibilities included: - Implementing web-based marketing strategies to increase website traffic and maximize conversions. - Analyzing organic search performance data and providing relevant insights around keywords, landing pages, content and competition. - Creating advertising campaigns and monitoring their performance. - Producing digital content in partnership with internal and external suppliers. - Creating email marketing campaigns. - Managing inbound lead generation & nurturing activities.

SoftTeco is one-stop solution provider of IT services for businesses across all sizes. My responsibilities there included: Performing Marketing Strategy for Digital Channel - Email campaigns management, - Building and modifying SEO strategy, - Overseeing and implementing LinkedIn and Facebook ad campaigns, - Analysis of competitors (Semrush, Serpstat, Similarweb etc.), - Budgeting and Reporting. Digital Projects Management - Control of processes related to softteco.com/.ru/.by creation & maintenance, - Setting up measurements & automation for the websites. Among personal accomplishments: * 15% increase in customer retention due to the successfully managed email-campaigns and retargeted advertising, * 3 new corporate websites were launched under my supervision * implemented a new way of working with user behavior analytics & further lead analysis to identify new lead generation opportunities and nurturing possibilities.

The same list of duties as mentioned above. Among personal accomplishments: * 70% website traffic growth in 2019 ( North America, EU), * Successful brand expansion resulted in doubled number of subscribers on the main social media platforms and higher media presence.

I worked on developing the right value proposition and brand representation while also assisting with the product launch at its early stages. Back in 2016, 3NWeb startup was selected from a pool of eight hundred competitors to participate in the USWC powered by Venture Cup Denmark. This prestigious program provided us with the opportunity to compete with 50 teams from all over the world for a significant financial prize, and we were also invited to go through their unique acceleration program.

My responsibilities included: - Managing outbound lead generation campaigns, specifically email campaigns, social selling and partner programs, - Managing company's website design, functionality and usability, - Creating and distributing marketing collateral, - Attending trade shows and community events for sales & networking purposes, - Performing any other required duties as requested by the Senior Expeditor or CEO. During the period of my work, we managed to "digitize" all of the company's business development activities, streamlining our processes and reducing costs. Through successful lead generation, we were able to secure over 70 new customers at a lower cost than our previous methods.