Valeria Fachetti

Director of Field Marketing, & Integrated Marketing @ Visa

About

As a seasoned B2B Marketing & Sales Strategist, I bring over 20 years of experience at the intersection of payments, technology, and digital transformation. I specialize in building data-driven strategies that generate demand, accelerate pipeline, and deliver measurable results across Latin America and global markets. At Visa, I lead the transformation of the Acceptance Marketing strategy for Latin America, partnering with acquirers, PayFacs, and merchants to position Cybersource solutions, fraud prevention, and digital payments across the full customer journey. By implementing an audience-centric, insight-driven approach, I’ve successfully connected awareness with business impact—contributing to double-digit growth in key segments. Before Visa, I held strategic marketing roles at Verint Systems and Nortel Networks, where I led go-to-market transitions, expanded partner ecosystems, and increased brand visibility throughout the Americas. I’m experienced in aligning cross-functional teams around unified messaging and go-to-market execution. My work is powered by a strong foundation in AI, data analytics, cloud solutions, Agile Marketing, and Design Thinking. I continue to expand my capabilities through executive programs at MIT (AI Strategy) and Cornell University (Leadership). According to the CliftonStrengths report, my top strengths are Responsibility, Communication, Includer, Maximizer, and Arranger—qualities that drive my collaborative style and focus on excellence and results. Fluent in Portuguese, English, and Spanish, I thrive in multicultural, matrixed environments and am passionate about driving transformation in the payments and technology ecosystem.

Country

United States

City

Miami

Industry

Information Technology & Services

Skill

Customer Experience, Performance Dashboards, Sales and Marketing, Payment Industry, Marketing, Multi-channel Marketing, Lead Generation, Business Development, Sales, Direct Marketing, Forecasting, Competitive Analysis, Marketing Strategy, Sales Management, Budgets, Business Planning, CRM, B2B, Customer Satisfaction, Mobile Devices

Experience

Director of Field Marketing, & Integrated Marketing

Visa

2021-12 - Present · 4 yrs 10 mos

Miami-Fort Lauderdale Area

Architect and lead integrated, multi-channel GTM campaigns supporting Visa’s global Acceptance portfolio, aligning Product, Sales, Solutions, and Regional Marketing teams. Designed scalable campaign frameworks and seller journey models adopted across multiple markets to standardize messaging, execution, and measurement. Programs influenced ~40% of closed-won deals, directly linking campaign strategy to pipeline creation and revenue outcomes. Partner closely with Product Marketing and Sales leadership to translate complex product capabilities into cohesive, audience-specific narratives across ABM, digital, events, and executive engagements. Led executive-level customer councils and flagship events to reinforce Visa’s strategic positioning with enterprise merchants, acquirers, and PayFacs. Established campaign performance governance using Eloqua, Dynamics, and Power BI, enabling end-to-end visibility into funnel performance, ROI, and optimization opportunities. Operate as a senior advisor to regional teams, balancing global consistency with local relevance in a highly matrixed environment.

Senior Marketing Manager for Latin America and Caribbean

Verint

2010-3 - 2021-12 · 11 yrs 10 mos

Miami-Fort Lauderdale Area

• Managed marketing, channel strategy, PR, and partner marketing across Latin America, the Caribbean, and Mexico. • Grew market share from 2% to 10%, with a $25M lead pipeline generated in one year. • Secured Frost & Sullivan Best Practices Latin America Award for six consecutive years (2012–2018). • Managed +$1M marketing budget, executed digital marketing campaigns, and led social media presence across Spanish and Portuguese platforms. • Led the launch of new services in the software industry, transitioning the go-to-market model from traditional licensing to cloud-based services. Collaborated with cross-functional teams and strategic partners to position services effectively for end customers and drive partner enablement

Marketing Coordinator

Nortel Networks

2007-10 - 2009-9 · 2 yrs

• Managed Enterprise and SMB marketing with a $2.2M budget, launching the "LG-Nortel" brand in Brazil and surpassing reseller targets. • Increased brand mindshare from 4% to 16% within one year. • Played a key role in the award-winning SMB strategy, recognized by Frost & Sullivan as the Best SMB Strategy for Latin America (2008).

Sales Coordinator

TIM

2005-6 - 2007-6 · 2 yrs 1 mo

Managed 21 direct sales points in São Paulo, overseeing 12 store managers and a 400-person sales team. • Contributed to $25M in sales revenue and 200K new customers in São Paulo. • Played a key role in TIM Brazil’s Excellence Project to enhance customer service and sales revenue.