Valeria Amaral

Responsible for managing and developing sales associate engagement for a team of 27 people for a high volume store. Trained sales associates on product knowledge through in-store product training using corporate training tools and professional extensive experience. Focused on achieving and surpassing the store’s monthly goals and metrics. Rolled out new online DOM fulfillment & increased fulfillment rate from 40% to 70% in less than one year through consistent team development. Increased petites sales through positive client experience, and product knowledge. Merchandised the store by understanding the customer’s needs. Executed and oversaw visual merchandising monthly & updated every two weeks to help drive sales. Attended visual workshops within the district to elevate in-store implementation and execution. Developed clientele by creating and organizing in-store client events every three months to drive sales and promote the new collection. Drove and achieved credit card goals quarterly. Consistently achieved “Prominent” and “Ovation” awards for surpassing sales goals and metrics as well as being in the top 10 stores per quarter in sales. Recruited, staffed and developed employees to best fit the stores needs. Executed operational assessments monthly as well as developed and implemented loss prevention plans to minimize shrink. Maintained industry knowledge on fashion trends and retail trends while providing feedback to corporate.

Responsible for managing and developing a sales associate team of 6 people. Focused on achieving the store’s monthly goals and metrics. Executed and oversaw visual merchandising every two weeks to help drive sales. Executed the stores operations: processed shipment, transfers, and created weekly schedule to maximize productivity and control payroll expenses. Developed clientele relationship through exceptional customer service and educating the client with product knowledge and current trends.

Drove the stores sales as the top selling sales associate by meeting and exceeded daily sales goals. Managed opening operations and closing procedures of the store. Merchandised the entire product on the sales floor and executed visuals.

Attended sales meetings four times a year and gave insight on line development based on sales reports and trends. Coordinated travels for market shows, set up appointments with specialty stores and managed travel expenses to minimize expenses. Processed orders and re-orders with stores. Developed a relationship with clients to better provide them with the right styles and fits for their customers to increase their sell through and re-order.