Valentyna Maliukina (Pasko)
Head of Marketing @ Helpware Tech
About
8+ years of experience in B2B software development and SaaS marketing, specializing in demand generation, ABM, inbound lead generation, and AI-driven MarTech strategy. I lead cross-functional teams while building sophisticated marketing systems that integrate advanced automation, customer segmentation, and personalized outreach to accelerate pipeline growth and enterprise deal velocity. My background spans the full marketing spectrum, with deep expertise in building comprehensive inbound lead generation systems from the ground up. I've developed content strategies, SEO optimization, PPC campaigns, and conversion rate optimization programs that significantly scale organic traffic and inbound pipeline. Beyond inbound, I architect strategic ABM programs targeting Tier 1 accounts and leverage AI-powered marketing technology to create data-driven strategies that align with business objectives. I enjoy solving complex marketing challenges and building teams that deliver measurable results in competitive B2B markets.
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Ukraine
Information Technology & Services
Pay Per Click (PPC), Strategic Marketing Management, CMO management, Enterprise Marketing, Lead Generation, B2B Marketing Strategy, Marketing Operations, ABM, Inbound Lead Generation, Go-to-Market Strategy, Demand Generation, Marketing Automation, Социальные медиа, Менеджмент, Интернет-маркетинг, Стратегии маркетинга, Стартапы, Интернет-реклама, Маркетинг в социальных сетях, Развитие бизнеса
Experience

PR manager / Senior Translator
ARBITRADE
Украина

Intern
State Fiscal Service of Ukraine
Украина
Valentyna Maliukina (Pasko)'s Contact Information
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