Valentine Oldham
Principal
About
I've always loved cars, and have been lucky to spend my career representing some of the world's most exciting automotive brands. Almost half my experience (~10 years) was doing in-house PR for auto manufacturers, followed by some time in tech/startup land. In late 2016, I started my own firm, and I've been enjoying every minute since.
United States
Boston
Automotive
Public Relations, Strategic Communications, Media Relations, Executive Communications, Event Management, Internal Communications, Integrated Marketing, Corporate Communications, Crisis Communications, Press Releases, Speech Writing, Automotive, Marketing, Publicity, Marketing Communications, Social Media, Marketing Strategy, Brand Awareness, Press Kits, Copywriting
Experience

Principal
Valentine PR
Boston, MA
Valentine PR offers senior-level public relations consulting for companies ranging from venture-backed startups to Fortune 500s, with primary focus on automotive clients. Client work includes, but is not limited to -- - PR agency of record to Aston Martin The Americas; January 2017 to present - PR agency of record to EV automaker, Bollinger Motors; August 2019 to October 2023 - U.S. PR agency for EV automaker, Volta Trucks; February 2021 to October 2023 - PR subcontractor to Centigrade for its Genesis Motor account; April 2017 - January 2020 - PR subcontractor to MMC for its JLR account 2025-2026 - Project-based support for companies including Balance Pictures' Driven Studios (SSC), Czarnowski, Edelman (eBay Motors), Porter Novelli, R.M. Sotheby's

PR Consultant
PR Consultant
Boston, MA
Nine months of full-time PR Consulting for Openbay, online marketplace for auto repair. Consulting for PR agencies including: - Ruder-Finn - Hunt & Gather - Ketchum, Inc.

Director, Lifestyle & Automotive PR
Boston, MA
Promoting AOL's women's lifestyle brands (primary focus on MAKERS) and its automotive brands (focus on AOL Autos) to external audiences and internal stakeholders to increase the editors’ share of voice as experts within the women’s lifestyle and automotive verticals.

Manager, Public Relations
Boston, MA
Promoting Bentley products and executives within the automotive, regional and lifestyle press. Ensuring PR obtains most effectively targeted, widespread coverage of new vehicle launches and brand initiatives. Developing and managing all aspects of domestic press launches - initial research, site visits, itineraries, road routes, creating and confirming press lists, hosting media and managing the on-site schedule and vendors. Hosting media at international launches. Crafting executive speeches. Supporting and managing dealers’ press requests.

Specialist, National Brand & Classic PR
Montvale, NJ
Promoted and executed communications to the National Brand (non-automotive lifestyle) target media with projects including Mercedes-Benz Fashion Week Trifecta (NY, LA, Miami), Mercedes-Benz Presents Andy Warhol and House of BlueTEC. Developed and implemented long- and short-term integrated lifestyle communications strategies and programs for Mercedes-Benz Classic/Classic Center at Irvine. Integrated brand heritage into all aspects of communication leveraging this to distinguish, strengthen and generate positive publicity for the brand image.

Lead, Public Relations East
Montvale, NJ
Served as primary point of contact for New York, Chicago and D.C. (total of 26 states) press and internal communication. Created and maintained relationships with local media and generated press coverage via news releases, pitches, regional product briefings, one-on-one meetings, interviews and events. Coordinated with regional market managers to determine which local initiatives to support and developed a PR plan, assigning budget for each. Sole MBUSA PR representative at regional automotive media organizations.

Coordinator, PR East
Montvale, NJ
Coordinated press activity in New York, Chicago, D.C. and Jacksonville regions. CLS press launch coordination, including flights, hotels, vehicles, itinerary, contracts. Organized regional M-Class press briefings, including location scouting, press materials, vehicle shipment. Wrote press releases. Executive liaison at 2005 Detroit Auto Show. Managed seven press fleets (120 cars) across 26 states; day-to-day supervision of press fleet vendors; developed uniform reporting templates.

Assistant, Product & Lifestyle PR
Montvale, NJ
Coordinated 2003 NYC Marathon smart invasion. DaimlerChrysler executive liaison at 2004 Detroit Auto Show. Secured article reprints for dealerships. Updated press releases on mbusa.com. Maintained employee portal home page. Worked on lifestyle press events. Managed department overnight off-site in Newport, RI.

Investor Relations Intern
London, United Kingdom
Edited quarterly earnings reports. Engaged in VW and competitor-oriented broker research to prepare quotes and figures for weekly executive board meetings. Attended international Touareg launch for financial analysts in Wolfsburg, Germany at the Ehra-Lessien test track. Competitive intelligence through quarterly conference calls.

Intern - Public Relations & Human Resources (split time)
Framingham, MA
PR: Wrote articles for intranet homepage. Coordinated tour of Bose facilities. Obtained customers’ quote clearance. Learned charitable contributions practices. Formatted media coverage. HR: Event management for 72 summer interns. Booked recruiting events. Revised recruiting materials. Developed budget spreadsheet. Booked candidate interview schedules.
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