Valentina DiMarco
Senior Assortment Planner
About
• With 6 years of progressive experience at Lowe's Corporation, I have built my career at the intersection of data, strategy, and retail merchandising. What started as an interest in how products get from concept to shelf has grown into a professional focus on category management, assortment planning, and the kind of business strategy that drives real results for large-scale retail operations. • In my current role, I oversee assortment planning and category strategy for Outdoor Power Equipment and Power Tools, a combined business exceeding $2 billion in annual revenue. Day-to-day, that means leading off-shelf productivity initiatives, managing inventory flow, building Power BI reporting tools used by senior leadership, and keeping a wide network of merchandising, supply chain, and vendor partners aligned toward the same goals. I take ownership of projects from the first planning conversation through final execution, and I hold myself to a high standard at every step in between. • Before moving into assortment planning, I spent nearly two years as an Omni Merchandising Analyst supporting the Cleaning category, where I managed flex space programs, led localization strategies, and produced business analytics for executive leadership. Before Lowe's, I built a foundation in apparel buying at Cato Corporation and visual merchandising at Madewell, experiences that gave me an early appreciation for how product, data, and the customer experience all connect. • I am always looking to grow, collaborate, and take on work that challenges me. If you are building a team that needs someone analytical, organized, and genuinely invested in the work, I would love to connect.
United States
Charlotte Metro
Retail
Retail, Wholesale, Photo Shoots, Mac, Fashion Merchandising, Purchase Orders, Analytical Skills, Sales Analysis, Advertising, Computer Literacy, Merchandise Planning, SQL, E-Commerce, Customer Relationship Management (CRM), General Plans, Nonprofit Organizations, Operations Management, Demand Planning, Spatial Analysis, Visual Analytics
Experience

Senior Assortment Planner
Lowe's Corporation
Mooresville, North Carolina, United States
• Manages end-to-end assortment planning and category strategy across Outdoor Power Equipment and Power Tools, overseeing a combined business exceeding $2B in annual revenue and directing everything from product mix decisions to long-range category roadmaps that shape how customers shop two of Lowe's most competitive departments • Leads ongoing initiatives to improve off-shelf flex space performance and inventory flow, using continuous data analysis to identify inefficiencies, test targeted solutions, and scale improvements that reduce friction across the business • Designed and built Power BI dashboards and quarterly reporting tools now used by senior leadership to track category performance, monitor inventory health, and surface emerging opportunities — changing the speed and quality of decision-making at the highest levels of the organization • Partners cross-functionally with merchandising, supply chain, inventory planning, and vendor teams to lead complex, multi-stakeholder projects from initial strategy through final execution, maintaining alignment and forward momentum even when competing priorities create friction across the organization • Operates at a level of strategic scale that requires more than strong analytics — building trust and alignment across a wide range of partners who are all moving fast, and moving critical business decisions forward with clarity even when the path is not straightforward

Assortment Planner
Lowe's Corporation
Mooresville, North Carolina, United States
• Identified category-level bottlenecks and developed targeted assortment strategies that improved productivity and profitability across multiple product lines within the Paint category, translating data signals into concrete decisions that produced measurable business results • Conducted rigorous line reviews integrating sales performance, market trends, customer behavior, and competitive positioning to drive smarter assortment and inventory decisions, evaluating not just what was selling but why and what that meant for the health of the overall category • Maintained strong cross-functional relationships across merchandising, supply chain, and vendor partners to keep business priorities aligned and projects on schedule, proactively surfacing issues and communicating clearly before problems had the chance to escalate • Sharpened the ability to use data as a practical business tool rather than a reporting function, developing a line review discipline that pushed deeper thinking about every item in the assortment and built the analytical foundation carried into every senior role since

Merchandise Analyst
Lowe's Corporation
Mooresville, North Carolina, United States
• Managed quarterly flex space programs from initial item setup through final in-store execution, coordinating directly with vendors and supply chain partners at every stage to ensure clean delivery of a complex, multi-touch process across multiple departments • Led localization initiatives supporting Hispanic, Urban, and Sustainable market strategies, expanding category relevance across diverse customer segments by ensuring assortments reflected the real needs, preferences, and cultural context of the communities Lowe's serves • Produced category analytics and business reporting delivered on a regular cadence to senior merchandising leadership, building the data infrastructure and communication habits that supported sound strategic planning and decision-making at the highest levels of the organization • Gained foundational experience presenting business insights and data-driven recommendations directly to senior leadership, building the confidence and executive presence carried into every cross-functional conversation and leadership interaction since

Assistant Buyer
Charlotte, North Carolina, United States
• Supported the Senior Buyer in developing and executing merchandising strategies across multiple apparel categories, gaining hands-on exposure to the full buying cycle and developing a disciplined eye for what separates a strong assortment from an average one at scale • Tracked product performance and sales trends with a critical analytical lens, learning to read past the surface of what numbers show and identify what they were truly signaling, then translating those insights into concrete buying recommendations with real business impact • Conducted market and trend research to support successful product launches and seasonal assortment planning, ensuring buying decisions were grounded in both hard data and a clear-eyed view of where the market was heading

Visual Merchandiser
Charlotte, North Carolina, United States
• Supported visual merchandising execution and brand presentation standards across the store floor, developing an early understanding of how physical space, product placement, and storytelling work together to drive customer engagement and sales performance • Conducted competitor research and consumer demographic analysis to inform marketing and merchandising strategies, building foundational skills in translating customer data into actionable business decisions that carried through every role since • Assisted with sales analysis and seasonal product forecasting in collaboration with store management, gaining early exposure to the analytical habits and forward-looking thinking that define strong retail strategy at every level
Valentina DiMarco's Contact Information
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