Vala Rad

• Drove growth and strategic development of a $16M enterprise portfolio across Healthcare, Hospitality, and Education verticals while leading a team of Enterprise Account Executives and Business Support Partners. - Managed account size: $250k–$1M in annual recurring revenue. - Personally sourced and closed net-new enterprise clients through strategic outbound outreach, needs-based discovery, and customized solution demonstrations. - Led end-to-end sales cycles for complex enterprise deals, orchestrating across operations, finance, and procurement to expedite decision-making. - Developed channel partner relationships to drive deal registration, expanding footprint in strategic accounts, and accelerated sales cycles. - Ensured CRM data integrity through disciplined Salesforce hygiene, enabling accurate reporting, pipeline visibility, and territory analysis - Delivered pipeline coverage, exceeding new business KPI through sustained outbound prospecting and field activity. - Conducted strategic quarterly business reviews with channel partners and enterprise customers to review performance, identify growth avenues, and maintain strategic alignment. • Oversaw forecasting, territory coverage and performance analysis to maintain accountability and achieve revenue targets. - Provided hands-on field support, traveling regularly across the U.S. to support the team in complex negotiations, and deal closings. - Collaborated cross-functionally with product, marketing, and operations to deliver tailored solutions, boosting client satisfaction and retention. • FY22: 114% PTQ • FY23: 117% PTQ • FY25: 103% PTQ

UpKeep is a solutions-driven startup focused on being the best maintenance, facility, and asset management solution by constantly improving our SaaS product and always putting our customers first. - Led cross-functional revenue team including 6 Sales Development Representatives and 4 Mid-Market Account Executives coordinating prospecting, closing, account expansion, hiring and onboarding. - Managed the full sales cycle for complex, multi-threaded accounts, engaging stakeholders across operations, IT and finance, to drive alignment and accelerate decision-making - Maintained pipeline hygiene and sales cadence using Salesforce and Gong. - Developed greenfield strategy driving revenue growth in new markets (Food & Beverage and Healthcare). - Delivered tailored executive briefings, product demos and trial evaluations to drive technical validation and business alignment. - Championed adoption of the MEDDIC sales methodology, improving deal qualification rigor, pipeline quality, and forecast accuracy. - Promoted 3 out of 6 Sales Development Representatives into Account Executives and management roles. - Led development and execution of sales contests to boost production.

EIGHT25MEDIA is a Silicon Valley based full-service digital agency with world-class capabilities in strategic consulting, web design, mobile app development, eCommerce, and digital marketing services that deliver transformational work for clients such as SoftBank, NTT Docomo, Heineken, Space Systems Loral, Baird, Samsung, and Kaiser Permanente. • Crafted and launched go-to-market strategy establishing market presence and drove client acquisition in competitive enterprise technology landscape. - Hired, led, and developed team of 2 Business Development Representatives and 3 Account Executives. - Managed the full sales cycle for complex, multi-threaded enterprise accounts, engaging stakeholders across marketing, IT and finance, to drive alignment and accelerate decision-making. - Drove revenue from $2M to $3.5M - FY19. - Opened and scaled a new sales office in Austin, TX. • FY19: 175% to Quota

- Managed a $6.5M hospitality portfolio of enterprise accounts across the Pacific Northwest. • Led full sales cycle, multi-threaded enterprise opportunities, engaging property level managers, regional directors, procurement leaders and corporate executives to drive alignment and accelerate portfolio growth. - Negotiated pricing, 5-year service agreements and contract renewals, protecting margin while strengthening customer relationships. - Coordinated large-scale rollouts and program implementation ensuring consistent execution and brand compliance. - Collaborated with internal sales professionals, sales managers across multiple locations to optimize customer engagement through cross-selling. - Facilitated regular team meetings to promote communication and address challenges promptly. - Certified in Requirements-Based Selling and Sandler Sales Methodology, leveraging consultative frameworks to build trust, identify decision criteria, and navigate multi-stakeholder sales processes. - Presidents Club FY14, FY15 and FY16

- Drove new customer acquisition across multiple verticals including Hospitality, Healthcare, and Gaming industries through cold calls, new business presentations, marketing material, cross selling with other business divisions, and referrals. - Increased customer retention through implementation of targeted training programs focused on sales excellence and client satisfaction. - Led the launch of a new Facility Services Rental Division. - Presidents Club FY06, FY07, FY09, FY10 - Diamond Level FY10 - Sales Representative of the Year FY10. Finished #1 FS Sales Rep in the company - 27 Achievers Club Awards FY05 – FY12