Vaibhav J.

A unique combination of interactive media and digital advertising, the Catalyst Web Trendz is acclaimed to be one of the best digital marketing company in New Delhi, India. We offer a comprehensive package of online marketing solutions which contributes to website promotion, lead generation, Performance Marketing. Our remarkable package includes everything ranging from Email Marketing Techniques to Digital PR and Mobile applications. Services offered by Catalyst Web Trendz Pvt Ltd Email Marketing and Promotion Mobile Campaign – Incent, non Incent, CPR, CPT, CPS, CPC, CPV Media Buying – Programmatic Digital PR Content Management which include Articles, Blogs, Website Content and PR Digital Consulting Lead Generation / Performance Marketing - Run our own Affiliate Network in the name of Catalyst Web Trendz CPS campaigns – Through our own Dealsandcouponz.com website SEM, SMO and SEO services and many more…

Head Digital Marketing • Conceptualization & Implementing Digital Marketing Campaigns for printvenue.com, for B2B & B2C audiences. I have offered my service to maximizing online visibility / branding with increased traffic and conversion improvement for our business. • Managing Internet / Digital Marketing for Printvenue.com • Managed Online Marketing Campaigns • Initiated marketing programs and lead cross-functional teams to meet organizational sales, profit and ROI goals • Expertise in building and managing teams for Digital marketing • Recently Launched TV campaign for Printvenue.com on News Channels : Times Now, ET Now, Star News, Zee News & CNNIBN Specialties • New customer acquisition and retention • Tracking and monitoring of key internet marketing metrics i.e., bounce rate, open rates, click-through percents, conversion rate, CPM, CPA, CPC, CIR etc. • Customer loyalty and repeat buying program initiatives Digital Marketing / Search Marketing (SEO, PPC, SMO, Local Marketing), Digital Market Analysis / Strategy • SMO Marketing (Blog, Social Networking [Facebook, Twitter, LinkedIn], Digital Content Marketing, Paid Facebook /Linked in Advertisement. • Digital Audience Development • Viral marketing • Web Analytics, usability analysis and optimization (Google, Get Clicky) • Email / Affiliate Management • Digital Media marketing (Planning & Buying)

• Managing B2B classified site Trade.indiamart.com • Enquiry Generation & monetization – Increased enquiry by more than 300% in last 1year & monetized the same • Generation & Optimization of Adsense Revenue – Increased adsense revenue by 80% in a duration of last one year • Traffic generation & monetization (SEO & SMO) – Increased over all traffic by 50% • User Engagement, UI & UX Application – Reduced Bounce rate / increased time on site • Buy Lead generation & Affiliate Management – Started Affiliate for procurement of buy leads from all over the world. Generated / procured more than 10k buy leads month on month • Buy Lead Consumption • Complaint Handling (CRM) • Offer Posting & Approval – Increased the same by more than 50% • Email Marketing

• Managed key websites of Indiamart www.dir.indiamart.com , www.catalogs.indiamart.com • Got online promotion done (SEO, SEM & SMO) • Optimization of Google Adsense • UI design related changes done for better user experience & conversion in term of Enquiries • Tested Google performance tools like Multivariate Testing & A/B Testing • Used heat maps like Click Density & Click Tale & on the basis of same got registration form re-designed • Implementation of Event tracking • Outsourcing of content creation • Clients complaint handling

Enhancements • Initiated & established offices at various locations, which included Chandigarh, Mumbai and Chennai respectively. • Initializing and Developing innovative concepts such as IT Guru, Consultant Zone, NG Campus. • Initialized refined services under the Premium Employers, Hot Jobs, classified Jobs and Walk-In sections respectively. • Implemented new and innovative résumé building & Resume Flash. • Tied up with major clients and Implemented Mass Recruitment Strategies in the areas of Healthcare, Retail Management, Travel and Tourism, Engineering, IT & LPO etc. • Substantiated IT Recruitments on massive scale for IT giants. Internet Marketing Strategies • Initialized SEO to attract quality WEB Traffic through on Page & off Page optimization. • Initialized Google Adword for quality traffic via PPC, CPC etc. • Initialized Google Adsense for revenue generation. • Organic Linking. • Page Rank received a boost and reached at appreciable count of 4. • Initiated payment gateway and received payments from domestic as well as overseas clients. Branding Initiatives • Branding in prominent National Journals such as HT, TOI, and Tribune etc. • Outdoor Branding in Multiplexes and high-density exit points. • Online Branding in Rediff, Yahoo, Google and other websites. • Tie up with Event Management Companies such as Avon Media, Global Education World Wide etc. • Participation in Amity Media Carnival, and other prominent Job Fairs. • Executed barter system with popular tabloids having vast reach

• Managing the end-to-end sales cycle and rendering Pre-Sales and Post Sales Performance. • Ensuring temporal incorporation of all prospective customer information into company accounts & generating sales report upon requirement from the higher management. • Managing a mediocre level team of marketing executives. • Deciding the targets of Marketing Executives & following energy boosting techniques to achieve their targets before time. • Retrieving Work Reports from Executives on Daily Basis. • Client/Executive Follow ups to consummate sales targets.

• Client Relationship Sourcing, Management and Development – The process imbibed managing new accounts sourcing i.e. corporate tie-ups and servicing, offering efficient services to existing clientele under various categories viz; Consumer Durables, Apparels, Automobiles, Gifts, etc. through the portal. • Continual co-ordination with the potential corporate clan and subsequent incorporation as loyal clients. • Ensuring a cordial and affable business relationship with the “Corporate De Novo” and this proves mutually beneficial and pro. • Taken Sponsorships from corporate to conduct symposiums & star nights for the organization. • Appropriating and introducing the unique selling concept of purchasing through smartly using “Mahamaza” portal. • Achieving monthly targets from pre-defined member base from the assigned territory • Managing small corpus of marketing executives, and guiding them to plan out their meetings. • Synchronization and Report retrieval from Executives on fortnightly basis.