Vaibhav Samel
COO NOM NOM RESTAURANTS PVT LTD @ Aspect Hospitality
About
With over a decade of experience in the hospitality and food services industry, I serve as the COO at NOM NOM Restaurants Pvt Ltd, where I contribute to business development, management, and training. My role focuses on fostering operational efficiency, aligning with organizational goals, and driving impactful results in collaboration with a dedicated team. My career spans leadership positions across prominent organizations, including Aspect Hospitality, Burger King, Wow! Momo, and Culinary Foods. I bring expertise in business planning, budgeting, succession planning, Cost controls and the development of best practices to ensure seamless operations and organizational success. My dedication to hard work and teamwork reflects my commitment to achieving excellence in every endeavor.
India
Mumbai
Retail
Staffing Coordination, Development & implementation of marketing plans, Business Transformation, P&L Forecasting, Pre-opening, Action Planning, P&L Operations, System Setup, Chess, Recruiting, Cross-functional Initiatives, Profitability Improvement, Optimising, Sales Coordination, Brand Awareness, Strategic Planning for Growth, Quality Process Development, Strategy Building, Expansion Strategies, High Performance Teams
Experience

Chief Operating Officer
Nom Nom /Nom Nom Express (Aspect Hospitality)
Lead end to end operations with market and competitor analysis to plan yearly forecasts on sales, capex and opex to deliver multi city expansion. Led national expansion strategy including site selection, trade area analysis, and launch readiness frameworks to excel from 0 to 50 outlets in 10 months. Aligning with brand vision, building and executing 3 year company growth plan. Owned enterprise P&L budgeting, forecasting, and EBITDA optimization. Built leadership pipelines and SOP governance to improve operational consistency. Developed QIP program for logistics department to reduce wastage and deliver quality products at the restaurant. Strategizing and preparing action plan on controllable's with current brand level food cost at 34% and COGS at 42% , negotiations with vendor at pan india level for margins through national contract. Implemented menu engineering strategies based on consumer demand and feedback to increase the foot fall without impacting the Gross margins at company level. Built and executed Strategic plan to move from Fresh sauces to Retorted sauces at pan india using open book costing to save labour cost by 1%, Wastage currently reduced from 6% to 2.5% with monthly saving of 12L. Implemented performance dashboards and weekly growth ladder frameworks to track KPIs, sales, and operational metrics.

Market Manager
Successfully launched first SOK(Self ordering Kiosk) for Burgerking in my Market. Responsible for New store openings and expansion in the market by completing training of employees and aligning RGM and Area lead with AOP of the store. Analyzing stores SSSG and seasonality growth MOM and YOY.(Coordinating with marketing team for outdoor events, Making creatives in store for increase in birthday party sales, Making store specific LSM coupons). Preparing COGS report for Mumbai Market and making an action plan for the bottom stores. Store specific "COL" targets to be rolled out to ensure optimization of labour. Forecasting midmonth/End of month sales and making P&L for Mumbai Market for optimization on cost to achieve monthly EBITDA targets. Conducting monthly business review's with Area leads on store performance and execution on Monthly Action plans.

General Manager
India
Responsible for Company's Growth and Expansion in city by managing Sales, Profitability, New store openings and Production and Logistics. Aligning the entire team on company's goals and monitoring the daily tasks, which has helped in 5% month on month sales growth for entire city.The Goa market has also achieved highest monthly sales. Discussing marketing action plan with the management and Execution of the same for goa market. Preparing monthly action plans for the store and discussing on weekly basis to monitor the progress of the action plan. Recruiting and Training new staff for store operations and meet the critical strength for the City. Monitoring the daily indent and production of dry and fresh products to ensure required production and supply to all the stores. Aligning the team on daily controllables check to improve on profitability which has resulted in positive EBITDA. Negotiating with vendors for pricing and quality to further improve on profitability and provide quality.

Operations Manager
Culinary Foods
India
A catering Company, catering to house Parties, weddings,4 sports club (Radio Club,Bandra Gymkhana, Wode House, Catholic Gymkhana and one Restaurant “The Goose and Gridiron”). Purchase and Vendor Management from receiving the Tenders to finalizing the contract and logistics to improve profitability of the company. Coordinating with the outlet Managers for day to day Operation’s and comencing root cause analysis done with the manager’s on bi-monthly basis. Preparing Quarterly action plan on the basis of root cause Analysis. Setting up the systems for completing the purchase on daily basis and training the outlet managers on preparing the profit and loss Sheet for the outlets. Consolidating the entire P&L of the company and discussing the growth rate of the company with the company's owner. Preparing next year's business plan basis on trend and Outlet’s performances & Setting up yearly targets and Incentive plans with the outlet managers. Preparing a 60 days Pre-Opening action plan for opening new Outlets with a standard pre-opening checklist. Making outlet wise menus and pricing of the food items to improve the sales and profitability of the outlets. Recruitment and Training on P&L and budgeting for all the managers.

Deputy Manager Operations
Mumbai Area, India
Coordinating with the HR team for Hiring Staff and Running a retention Program in Patch. Managing large number of Teams and aligning the team on company targets and making an action plan to achieve the targets. Training the Restaurant managers in following the Standard Operating Procedures. Reviewing the Store performance with the restaurant managers on weekly Basis. Preparing an Action Plan Basis on TOP 3 Opportunities of the store. Conducting Announced and Unannounced Store Audits on quarterly basis. Conducting Restaurant Managers performance review on yearly basis. Conducting Patch Meetings on monthly basis to align and update team with company and patch performances. Managing budget's and P&L for the 8 stores of the patch as per the company targets.

Restaurant Manager
Hiring and recruiting of staff in the restaurants. Training restaurant crew and managers on company's policies. Training Assistant Managers on the systems to improve the Restaurant Performance. Preparing P&L for the restaurant and effective cost optimization through budgeting. Aligning the team on restaurant Targets and working on the action plan to achieve the Restaurant Targets.
Vaibhav Samel's Contact Information
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