Vadim Prokofiev

Building a marketing system to increase market share.

– Developing and executing ABM strategies targeting the C-suite (CEO, CFO, CRO) at manufacturing companies across three emerging markets simultaneously. – Owning full campaign lifecycle: from media strategy and persona mapping to multi-channel execution (LinkedIn Ads, Meta, Google, TikTok) and performance reporting. – Driving MQL and SQL pipeline in close collaboration with sales and leadership teams, aligning marketing activity to revenue goals. – Adapting messaging and creative direction for cultural relevance across distinct market contexts — Turkey, LATAM, and Southeast Asia.

– 2× ROI growth: increased evergreen promotional campaign ROI from 300% to 600% within four months through channel mix restructuring and creative optimisation. – 20+ ATL/BTL campaigns: executed end-to-end with measurable uplift in brand awareness, association, and recall metrics. – GIS project launch: led cross-functional initiative that saved 10 working hours per week in media planning operations. – Developed and owned multi-channel marketing strategies across brand, performance, content, social, CRM, and PR — ensuring consistency in messaging and visual identity. – Managed relationships with external creative agencies and media buying partners; oversaw budget allocation, contracts, POs, and invoices. – Built an internal knowledge base for weekly promotional campaign operations — reducing onboarding time and improving team execution quality.

• Managed digital campaigns and achieved established KPIs within a responsible product and region (Veeam Agent for Microsoft Windows and Latin America respectively). • Planned, organized, executed, optimized, analyzed, and reported on performance campaigns • Worked alongside marketing specialists, analysts, and graphic designers. • Created campaign performance reports, insights, and recommendations

– Team lead: managed a performance marketing team of 4 specialists, responsible for delivery, quality, and KPI achievement across all assigned accounts. – Samsonite: brandformance campaign delivered 15% revenue increase — balancing brand equity goals with direct performance outcomes. – LC Waikiki, Shopping Live: sustained 20%+ CRR (campaign return rate) across accounts through consistent optimisation and audience strategy. – Leroy Merlin: built digital marketing strategy from the ground up and prepared full campaign architecture for launch. – Collaborated cross-functionally with New Business, Strategy, and PR teams; built long-term client relationships across accounts.

My responsibilities: * Planning and executing online marketing campaigns on core paid channels (campaign creation, ads copy, bids optimization and testing); * Monitoring and evaluating paid channels’ results and performances; * Managing the marketing budget and optimizing its allocation across levers providing highest ROI and acquisition growth; * Looking for ways to improve new approaches that will contribute to the success. Have strong skills in using tools such as Google Ads, Google Analytics, Facebook Ads, Yandex Direct, Yandex Metrika, VK Ads, MyTarget. Work with international e-commerce projects.