Vachiraya Karoonkornsakul

Co-Leads LINE Thailand's marketing and communications concentrating on LINE new services

* Growth hacker : Substantial increase ride performance within 4 months. * Create and implement all marketing campaigns for GrabBike & GrabExpress in Thailand * Develop and execute a yearly marketing plan / Research consumer insights and analyse data * Serve as a key voice in ensuring and coordinating that the marketing, PR, social media and partnership teams and in-market activities are speaking to consumers with one voice * Lead and coach a team on digital marketing strategy and execution through harsh and complex start-up environment

* Significantly exceeded expectation by winning 4 marketing projects in 2 months resulting in +105% incremental revenue. * Lead SMEs project : Initiate the sales strategy and identify the target clients as well as perform Competitors analysis to structure SMEs marketing service rate card to be realistic and fit to the market. * Provide marketing products training sessions to all team members including telesales staffs as the result every team member passed the certified google exam. * Supervise and improve team members working efficiency and effectiveness while continuously contribute knowledge and idea to team discussion and motivate/influence team member for greater success with tremendous efforts.

* Create and deliver E-Commerce strategy and marketing campaigns * Deploy efficient spend across all digital marketing channels including SEM, SEO and Social Network Campaigns, Affiliate Marketing, Email Marketing, ensuring a healthy ROI * Deliver consumer online targets, new sales, Average Order Value and conversion

* Key responsibilities: * Managed and identified marketing tactics as well as customer insights to bring forth robust strategic marketing opportunities for Johnson’s baby bath segment * Served as a Project Manager who coordinated work between cross-functional departments and assisted upper management in developing long term and short term plans * Key achievements: * Strengthen Johnson’s baby brand equity * Collaborated with marketing research companies and facilitated focus groups in order to obtain customer insight to develop product claim * Performed Integrated Marketing Communication (IMC) to consistently deliver insightful claim across traditional and nontraditional marketing channels * Led the digital marketing strategy initiative through social media campaigns in order to boost number of fans and attracted over 3,000 campaign participants * Managed new product launch activities of Johnson’s baby powder nationwide

* Created and delivered project proposals and make adjustments to meet client needs * Assisted project manager to manage and budget resources to ensure project profitability and successful completing of project deliverable * Assisted in custom-designing executive education programs for leading in blue chip companies in Thailand

* Planned and executed research on employee benefits and compensation projects * Participated as a host and assisted in the AonHewitt Best Employer Thailand 2011 * Developed various technical skills such as retirement benefit calculations, while considering for inflation and the expected values of future company-specific contingencies

* Audited various clients, performing tests of internal controls and transactions * Interviewed clients to understand business processes, and evaluating control effectiveness * Received on the job coaching on soft skills and effective communication required for success in a professional environment

TOP SALES with full integrated marketing background, Growth hacking and Success driven. Highest performance in sales and new accounts acquisition. TOP sales team award 2018-2019