Uyen Nguyen

- Developing and managing the implementation of annual and seasonal marketing strategies to achieve brand KPIs (Sales, Profit, Market share, NPS, etc.). - Leading the marketing team of 4 main functions (Trade, Digital, Communication, and Design), and coordinating with internal and external stakeholders to implemenlt marketing activities for Owned Channels (In-store, Call Center, E-Commerce) and Food Aggregators, including thematic campaigns, new product launches, new market entering campaigns, new store openings, brand activations, promotions, and partnerships. - Maintaining and enhancing brand image through consistent messaging across all marketing materials and channels in alignment with brand essence and brand personality. - Monitoring key marketing metrics to evaluate campaign success and making necessary adjustments. - Leading new product development function from ideation to execution involves concept development, testing and validation, pricing, product forecasting, launch, and commercialization. - Implementing menu engineering to maximize the brand profits on existing products. - Overseeing the marketing budget, allocating the budget effectively across different channels, campaigns, and initiatives. - Developing strategies to build customer loyalty and engagement through digital platforms and targeted communication campaigns. - Analyzing market trends, competitors, and customer behaviors regularly, and undertaking market research if necessary.

- Assisted the Brand Manager in creating annual and seasonal marketing plans, planning marketing budget, developing new products, and building brand communication strategies based on customer understanding and market insights. - Managed the brand team in the execution of all marketing activities, and coordination with relevant departments to deliver brand KPIs. - Led integrated marketing communication campaigns. - Coordinated with Operations in implementing new store openings and local store marketing activities. - Monitored and evaluated brand performance to recommend and execute appropriate ways to increase brand equity. - Worked with both internal and external stakeholders to execute brand experiences across touchpoints, manage brand communication platforms, and customer experience. - Handled annual marketing budget management, ensured ROI, and conducted brand reports as requested.

- Developed and managed the execution of communication plans for new brand launches, new product launches, new store openings, and seasonal/ ad hoc promotions. - Manages brand communication platforms, social activities, brand activations, and customer complaint handling. - Created content direction for all brands’ communication materials. - Coordinated with shopping malls and beverage partners in co-branding programs. - Worked with the CRM team to ensure the database is segmented effectively for targeted marketing activities. - Kept tracking the annual communication budget.

- Developed and executed digital marketing activities, including SEO/SEM, social content & ads, email marketing, and SMS marketing. - Managed website, social media platforms, and customer complaint handling. - Worked with internal and external stakeholders to maximize the customer experience.