Usha Iyer

As Chief Customer & Growth Officer at Hivebrite, I lead the end-to-end customer journey from acquisition to retention to expansion, driving value at every stage. My focus is on executing our go-to-market strategy while fueling Hivebrite’s growth and success.

Leading North America business expansion and global product management.

Leading, organizing and optimizing sales, marketing and customer partnerships for growth and success.

Provided services to startup companies in the areas of growth strategy and tactics, go-to-market execution and product management.

Vistaar Technologies is a SaaS software company focused on Price and Promotions solutions across multiple manufacturing and retail industries. Head of product management, strategy, and marketing reporting to the CEO. Responsible for all product and service initiatives, presales, product marketing and customer success, with team members based in the US and India. Responsible for developing and maintaining product roadmaps, UI/UX design, analytics models, deployment guidebooks, marketing content and pricing models. Well versed in agile development practices. Key accomplishments:  Led transformation from Enterprise to SaaS, leading to significant annual subscription growth  Established predictive analytics line, creating new IP & significant revenues within < 2yrs  Launched industry specific solutions in - CPG, Retail, Pharma, Manufacturing and Digital

Worked closely with CEO and CTO on product & go-to-market strategy, partnerships, M&A, and fundraising. Sverve doubled in sales and reached an audience of over 300mil within 2 years. Sverve was recently acquired by Bloglovin, a leading global blog aggregator platform.

Transitioned from a technical solutions owner to solution consulting leader, to support the company’s commercialization efforts. Reported to the president of the company and built the presales, product marketing, analytics and off-shore support teams. Worked closely with customers to create custom solutions, using the core technology platform. Led design and delivery of the company website and demo center. Drove company decision to transition to SaaS and packaged solution offerings.

Hired in the Product team to work on the design and build of a technology platform, envisioned to support a breadth of planning & execution processes for sales, marketing and finance in large corporations. Authored detailed specifications for various platform components. Built solution prototypes for market validation. Was part of the team that ran road shows & drove the decision to pursue pricing and promotions as the main area of focus.

i2 Technologies was a leading Supply Chain software company that grew to > $1Billion revenue building and deploying planning and optimization solutions at Fortune 1000 companies globally. Led the Demand Management application group, with an install base of over 400+ enterprise global customers. Responsible for defining a common framework for integrating i2’s portfolio of demand, supply, inventory and replenishment solutions into a single suite. Led charge of the acquisition & rebuild of the Brand Management application, to support i2’s strategic expansion efforts in the sales and marketing space. Delivered the first web user interface at i2.

Think Systems was an innovative startup in the Demand Management software space that resulted in a successful acquisition. Started as a key developer of the initial six member startup team that built the industry leading OLAP based Demand Planning application. Built the core spreadsheet component that is still in use in the product today. Promoted to lead development, release management and product support for Think’s leading Demand Planner product. Key achievements include new modules for reporting & financial planning, adding advanced forecasting techniques & adding multi-language support. Received most valuable employee award for two consecutive years.