Urvi Arora
Managing Partner
About
I began my career in medical research administration, working for several years at Albert Einstein College of Medicine before transitioning into entrepreneurship. Through ventures like Mash&Grape and Barcart, we turned a brick-and-mortar challenge into an opportunity — creating digital platforms that connected independent wine and spirits producers with customers across the country. Later, I bought and helped grow Thirst, a natural wine shop and online club built around small producers and thoughtful/ethical sourcing. Today, as Managing Partner at Palindrome Ventures, we invest in community-based ventures and real estate projects that bring people together and create long-term value. My work blends structure and creativity — combining operational discipline with an appreciation for craftsmanship, connection, and purpose-driven growth.
United States
Stone Ridge
Wine & Spirits
Research, Word, Excel, Compliance, SPSS, Proficient in IRB Systems - InfoEd; eProtocol, IRBManager, Psychology, Quality Assurance, IRB, Microsoft Word, Accreditation, Microsoft Excel, Non-profits, FDA, Clinical Research, Clinical Trials, Market Research, Data Analysis, Healthcare, CTMS
Experience
Managing Partner
Palindrome Ventures
Stone Ridge, New York, United States
Managing Partner at Palindrome Ventures, investing in real estate and community-based businesses.
Owner, Thirst Wine Merchants
Thirst Wine Merchants
Brooklyn, NY
Thirst Wine Merchants, founded in Brooklyn in 2006, began as a small neighborhood shop dedicated to natural wine producers. Today, we’re proud to be a trusted online destination for wine enthusiasts, while maintaining our beloved Brooklyn storefront and offering a monthly natural wine share delivered right to your door.
Executive Member, Heal India
New Delhi, Delhi, India
Heal India is a community health initiative focused on three core goals: - Provide free health check-ups and basic medical services through camps in underserved urban areas. - Partner with hospitals and medical providers to deliver medication, testing, and surgical care to those in need. - Raise awareness of public health issues in urban India.
Co-Founder & COO
Barcart
E-commerce for modern alcohol brands. One simple checkout button to start selling in days, not months.
Co-Founder
Mash&Grape
New York NY
Mash&Grape is a curated marketplace for wine and spirits, connecting alcohol beverage brands with passionate consumers in over 40 US states.
Assoc Director
Albert Einstein College of Medicine
Bronx, NY
IRB Manager
Albert Einstein College of Medicine
Administrative Director
IRB Company, Inc.
Buena Park, California
Education
Adelphi University
Psychology; Concentration in Neuro/Cognitive Psych
Stony Brook University
Psychology; Minor in South Asian Studies
Urvi Arora's Contact Information
Phone
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