Urmi Shah

Managing Partner

About

At Reetamine, I lead business growth and partnerships in nutraceuticals, vitamins, and botanical extracts — helping brands bring high-quality ingredients to life. Before Reetamine, I partnered with some of the world’s most recognisable names — from Starbucks to LinkedIn India — shaping stories, building trust, and scaling communication strategies. Grounded in balance yet fuelled by ambition, I’m committed to building solutions that create impact and leave industries and communities stronger than before.

Country

India

City

Mumbai

Industry

Pharmaceuticals

Skill

New Business Development, Microsoft Office, Social Media, Public Speaking, Singing, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, CorelDRAW, Adobe Photoshop, Tally ERP, Floral Design, Bharatnatyam

Experience

Managing Partner

Reetamine

2022-4 - Present · 4 yrs 6 mos

Manager

Lintas Live, MullenLowe Lintas Group

2021-7 - 2021-9 · 3 mos

• Conceptualizing and creating content across formats to tell compelling stories for leading brands such as Starbucks, Etihad Airways, and Soch Group • Developing communication plans and driving PR activities

Associate

Weber Shandwick

2019-4 - 2021-6 · 2 yrs 3 mos

• Acted as a resource to support internal and external communications for LinkedIn India • Liaised with media analytics agencies for monthly reports on company performance in news and social media platforms • Collaborated with creative and design teams to conceptualize audio-visual content for social media • Drafted monthly content and communication plans (including content calendars, speaking opportunities, spokesperson interviews) • Supported content creation for Omidyar Network India

Account Exective

Hill & Knowlton

2019-1 - 2019-3 · 3 mos

• Public profiling of TV actors working for various TV shows on Sony Entertainment Television • Drafted press releases and stories, pitched ideas to media and garnered exclusive coverage in Tier 1 publications

Guest Film Reviewer at Talkietive.in

talkietive.in

2018-1 - 2018-11 · 11 mos

Priyanka Sinha Jha’s website, ’Talkietive.in’ is all about entertainment, pop-culture and art. As a guest film reviewer, my core duties comprised of researching, and feature writing. I also helped in putting forth the audience’s point of view in ’Talkietive Reviews- the 5 good things’.

Celebrity PR Intern

1H Media Consultants

2018-8 - 2018-10 · 3 mos

• Managed clients such as Priyanka Chopra's Purple Pebble Pictures, Divya Dutta, Madhur Bhandarkar and various movies and music launches • Wrote snippets, arranged interviews, speaking engagements and other media opportunities