Unnikrishnan Pillai

- Leading Digital Marketing initiatives for Malabar Gold and Diamonds (International) & Malabar Developers (India) - Overseeing digital content creation and paid media strategies and aligning them with business objectives for the International markets. - Managing a team of social media and paid media specialists, providing guidance and mentorship - Collaborating with cross-functional teams (central marketing and regional teams ) to ensure integrated campaigns - Conducting market research, analyzing audience insights, and identifying trends to form digital media strategies - Overseeing media planning, buying, and optimization across channels (social, search, display, video, programmatic, OTTs and other relevant channels) - Setting performance metrics, tracking campaign results, and providing actionable insights for improvement - Staying up-to-date with industry trends, emerging technologies, and best practices in digital media - Managing budgets, allocating resources, and ensuring efficient use of team resources - Developing and maintaining strong relationships with agencies, partners, and vendors - Leading agency and partner evaluations, negotiations, and performance management - Identifying and recommending new technologies and platforms to improve ad reach and effectiveness - Collaborating with internal stakeholders to integrate new technologies and platforms into social and paid media.

• Leading digital marketing efforts at OGPay Limited. • Driving market penetration and brand awareness by finding innovative, cost-effective ways to reach the target customer using multiple Media platforms. • Developing, launching, and managing new campaigns that promote the organization and the brand. • Undertaking audience research and Analyzing competitor activity. • Monitoring, tracking, analyzing, and reporting performance on social media platforms. • Researching and evaluating the latest trends and techniques to find new and better ways of measuring social media activity. • Recommending improvements to increase performance. • Setting targets to increase brand awareness and increase customer engagement. • Responsible for creating quarterly and monthly plans for critical success metrics and ensuring the achievement of the same. • Researching the latest in the business industry, related events, publications, and announcements to create new opportunities to expand the business.

Leading the proposal process; preparing presentations and displaying visible leadership when mining new opportunities within existing accounts. Identifying, Influencing, and networking with prospective clients to build relationships at senior levels, and identifying business opportunities. Responsible for creating quarterly and monthly plans for critical marketing metrics and ensuring the achievement of the same. Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Leading teams and driving efficiency right from ideation to execution.

• Led the proposal process; preparing presentations and displaying visible leadership when mining new opportunities within existing accounts. • Identifying, influencing, and networking with prospective clients to build relationships at senior levels, and identify business opportunities. • Responsible for creating quarterly and monthly plans for critical marketing metrics and ensuring the achievement of the same. • Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. • Led a team of Account Managers, Copy, design and, media for driving efficiency right from ideation to execution. • Brainstorming with the team to create meaningful content to drive customer engagement. • Overseeing, and planning for delivering content across different platforms • Researching to identify new market trends. • Forming key relationships with key influencers across social media platforms. • Identifying & Collaborating with Media houses/Affiliates/Film production agencies to build engaging content and drive campaign effectiveness. • Worked (as an agency) with KFC, ICICI Bank, Asus, LazyPay, StarSports, Biba, GAP, Safari, Yatra.com, Raymonds, etc.

¬ Planning and strategizing key campaigns as well as regular content for brands. ¬ Making annual, monthly and quarterly roadmaps for the brand. ¬ Managing Ad campaigns on Facebook, Google, Twitter and LinkedIn. ¬ Creating marketing collaterals (digital and offline) as per marketing calendar. ¬ Coordinating with influencers/bloggers for outreach campaigns. ¬ Working closely with various publishers/partners for affiliate marketing. ¬ Collaborating with YouTube and Instagram mini influencers for campaign promotions. ¬ Finding the right production houses and other partners for digital films and photo shoots. Managed digital marketing initiatives for Yatra.com, Hometown, ICICI Prudential, ZTE, Asus, etc.

-Managing and Monitoring Key Digital Accounts. -Designing Content Strategy for the brands. -Liaising with the Client on a daily basis. -Social Media Insights Analysis. -SEM and Digital Media buying. -Working closely with various publishers for Affiliate Marketing. -Brands worked: KFC, Star Sports, Viber, Cadbury's, ITC, ICICI Bank, Vh1, Conde'Nast and few others.