Ümit Yıldırım

Social Media Manager @ CoinTR

About

I am a Marketing Manager with 4+ years of experience in Web3, crypto, and fintech, specializing in go-to-market strategies, user acquisition, and community growth. In my roles at FTX TR, Crypto.com, and Citypay.io, : • Executed local go-to-market campaigns that drove brand awareness and adoption • Planned and managed social media strategies, including automation workflows • Supported user onboarding & KYC processes, ensuring smooth customer journeys • Built partnerships with fintech companies, media platforms, MCNs, and community groups • Conducted market research & competitor analysis to improve strategy • Organized offline & online promotional activities to increase user engagement and retention I combine hands-on user experience in core Web3 products such as wallets, exchanges, stablecoins, governance systems, and DeFi platforms with proven marketing execution, allowing me to bridge product, brand, and community effectively. Currently open to opportunities in Marketing Management, Go-To-Market, and Growth Strategy roles within Web3, fintech, and AI-driven products.

Country

Türkiye

City

Istanbul

Industry

Information Technology & Services

Skill

Instagram, Kriz Yönetimi, Pazarlama, Cross-team Collaboration, Community Events & Engagement Activities, User Onboarding & Support , Go-to-market strategy, Social media management , User acquisition & onboarding, Partnership building, Market research & competitor analysis, Ürün Başlangıcı, Finansal Hizmetler, İş Geliştirme, Kurumsal İletişim, Stratejik Düşünce, Content Creation, User Engagement, Community Build, Web 3 marketing

Experience

Social Media Manager

CoinTR

2026-2 - Present · 8 mos

Community & Social Media Manager

Citypay.io

2024-6 - 2025-10 · 1 yr 5 mos

İstanbul, Türkiye

At Citypay.io, I am responsible for community management and digital communication strategies for the Turkish market. My role includes the following key responsibilities: • Creating monthly content plans to ensure a consistent flow across social media and community channels • Designing visuals aligned with the brand identity and supporting content communication • Building and managing the Turkish community with a focus on engagement and retention • Planning and executing campaigns and community events aimed at user acquisition • Collecting feedback from the community and sharing key insights with the internal team • Monitoring the local crypto landscape and preparing regular insight and market reports I approach all these processes with a user-centric mindset and a growth-oriented strategy focused on accelerating Web3 adoption.

Marketing & Community Associate

Crypto.com

2020-3 - 2024-8 · 4 yrs 6 mos

Turkey-İstanbul

• Promoted the Cronos network in the Turkish market, creating localized content (written & video) to introduce Web3 products. • Planned and managed marketing campaigns tailored for the local community. • Conducted competitor analysis and shared insights to guide strategy. • Collected and delivered community feedback to relevant internal teams, supporting product and communication improvements. • Engaged with the Turkish community to build awareness, strengthen adoption, and maintain positive relationships.

Community Relationship Manager

FTX TR

2022-7 - 2022-11 · 5 mos

İstanbul, Türkiye

Managed and moderated the local Telegram community, ensuring compliance and positive engagement. Supported user onboarding & retention, and contributed to community growth initiatives that increased brand awareness and adoption in the Turkish market. Organized promotions and events to strengthen engagement, while providing market insights and competitor analysis to internal teams.