Umesh .

B2B Marketing Strategy & Execution: Designed and implemented comprehensive marketing strategies for a SaaS B2B audience, focusing on customer acquisition, engagement, and brand positioning. Lead Generation & Channel Management: Drove lead generation efforts across all marketing channels, including paid search, organic, social media, email marketing, and partnerships, to build a strong pipeline of qualified leads. Data-Driven Targeting & Customer Segmentation: Utilized customer data to develop targeted segments, creating tailored campaigns that aligned with specific customer needs and stages in the buyer journey. Multi-Channel Campaign Management: Managed and optimized campaigns across multiple channels, including Google Ads, LinkedIn, display networks, email, and content marketing, ensuring maximum reach and engagement. Retention & Engagement Programs: Developed customer retention strategies aimed at increasing lifetime value, focusing on enhancing engagement through targeted content, loyalty programs, and personalized outreach. A/B Testing & Continuous Optimization: Led A/B testing on various campaign elements, including messaging, creatives, and channels, to refine campaigns and maximize lead quality and conversion rates. Marketing Nurture Campaigns: Implemented marketing automation workflows to streamline lead nurturing, enabling personalized and timely communication to move leads down the sales funnel. Performance Tracking & Analytics: Built and monitored detailed dashboards for all campaigns, analyzing key metrics and generating insights to optimize performance and improve ROI. Sales Enablement & Collateral Development: Supported sales teams by creating impactful sales collateral, including case studies, pitch decks, product one-pagers, and competitive analysis, to drive conversions. Brand Positioning & Market Awareness: Contributed to brand positioning efforts by promoting Skuad’s unique value in the EOR space, establishing market awareness and trust.

* Responsible for transitioning Zenius from a free model to freemium model of business by getting the paywall started for the first time in the year 2021 • Revenue Management: Together with strategy and finance team, managing all things related to pricing and product assortments • Perform deep analysis of current patterns and trends by partnering with analysts, data scientists, and researchers to identify growth opportunities • Responsible for new user growth, revenue, retention, engagement, CRM, Loyalty & Funnel Marketing • Segmentation of the customers based on their life time and recent behavior • The creation and implementation of an optimized daily/weekly/monthly campaign calendar • Planning & implementation of the overall retention Spends and achieve growth in revenue month on month. • Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage ,spend & ROI • Analyzing the customer journey, identifying key touch points in the customer's interaction with the real estate on site/app to optimize customer activation & retention. • Working with the design, product development, communication and other teams to ensure execution excellence • Working on the marketing automation by targeting the customers with appropriate channels, managing User Engagement across channels like SMS, Email, App Push & Web Push Notifications, In-App, social • Planning and working of the A/B test for the marketing campaigns and product features with the ROI tracking for different cohort targeting • Preparing the weekly, monthly dashboards and providing the key actionable insights by deep diving on key metrics

*Responsible for data mining and report formulation with various means of statistics, analysis, and presentations