Umar Khalid

Currently, I work at SAP as a Working Student – Communication & Content in the Business Technology Platform (BTP) team led by Dr. Michael Ameling, where I contribute to global communication initiatives while pursuing my Master’s in Media and Communication Science at TU Ilmenau. My journey began in Pakistan, where I founded U&T Digital, leading campaigns that elevated brand presence, improved engagement, and delivered measurable results. Since then, I’ve collaborated with global institutions such as UNICEF, DAAD, and the Government of Pakistan, blending creativity with strategy to tell impactful stories. As a DAAD Testimonial, I shared my academic and cultural journey with a worldwide audience, strengthening my skills in cross-cultural communication and authentic storytelling. My exchange program at Universität Klagenfurt further broadened my academic and international perspective. With expertise spanning social media strategy, digital marketing, content creation, and client communications, I bring a holistic approach, combining strategy, execution, and storytelling to drive sustainable growth. I believe every story has the power to inspire change, and I’m eager to keep learning, innovating, and contributing at the intersection of technology, communication, and culture.