Omar A.

Founder & Lead Digital Strategist

About

Over the past 11+ years, I’ve helped founders, startups, and established brands turn digital chaos into clarity — and casual traffic into conversions. I'm the Founder & Lead Strategist at Launch Wave Media, where we build more than just “pretty websites.” We create scalable systems that drive real business growth — custom websites, funnels, and full-stack marketing strategies designed to convert. What sets us apart? We don’t do fluff. No agency ego. No overpromising. Just clear communication, real strategy, and execution that compounds. I’ve led over 200+ digital projects across industries — from eCommerce to coaching, local service businesses to SaaS. Each one grounded in the same belief: your website should be a growth engine, not a static brochure. My roots are in design and development, but my zone of genius is strategy — figuring out what actually works for your business and building the right online infrastructure to support that. Whether it’s: Designing high-converting websites Building seamless customer journeys Overhauling brands from the ground up Optimizing pages for speed, SEO, and UX ...I’m all in. Let’s build something that doesn’t just launch — but lands.

Country

United States

City

Branford

Industry

Information Technology & Services

Skill

Brand Strategy, Conversion-Focused Design, UI/UX Design, Funnel Architecture, Client Acquisition & Relationship Management, Project Management, Webflow / WordPress, Sales Psychology in Design, Growth Marketing, Wordpress Development, Landing Page Optimization, Client Strategy, Marketing Automation, Software Development, UI UX, Web Design, Graphic Design, Social Media Advertising, Digital Strategy, Web Development

Experience

Founder & Lead Digital Strategist

LaunchWave Labs

2024-10 - Present · 2 yrs

United States

Founder & lead strategist at Launch Wave Labs — a digital agency helping startups, small businesses, and enterprise teams go beyond “just having a website.” We design scalable online systems that don’t just look good — they work. From websites, web apps, and eCommerce to SEO, social media, and funnel strategy — we handle the tech so our clients can focus on growth. Our edge? We’re upfront, transparent, and relationship-driven. Every project is crafted for ROI, not just aesthetics. Key Focus Areas: - Web Design & Development (WordPress, Shopify, Custom) - SEO Strategy & Website Optimization - Social Media & Paid Advertising - App Development (iOS / Android) - UI/UX and Funnel Optimization - Consulting & Strategy for Digital Growth We don’t sell services. We build leverage.

Creative Director & Project Lead

ZELO Creatives

2021-3 - 2024-9 · 3 yrs 7 mos

California, United States

Oversaw a multidisciplinary creative team delivering brand-first solutions in web design, social media, and content production. Led over 100+ client projects, managing strategy, timelines, and execution while ensuring results aligned with client goals and KPIs. Delivered custom websites, landing pages, and visual identities for SMEs and startups. Collaborated with developers and copywriters to streamline UI/UX and messaging. Directed social campaigns with measurable growth in traffic and engagement.

Senior Digital Strategist

Shire Lyon Ads

2018-1 - 2021-2 · 3 yrs 2 mos

United States

Served as the strategic lead for client-facing web and digital marketing projects. Helped SMBs turn stagnant websites into powerful conversion assets. Designed full-stack digital strategies including SEO, UI/UX, and funnel flows Led multi-industry website overhauls with measurable traffic & revenue increases Acted as bridge between creative and technical teams for faster execution

Web Designer & Front-End Developer

The Design Universe

2013-7 - 2017-12 · 4 yrs 6 mos

United States

Designed, coded, and launched 80+ websites across industries including education, wellness, and fashion. Developed responsive, mobile-first designs using HTML, CSS, JS, and WordPress. Created UI kits and branding collateral for small businesses and entrepreneurs. Built client relationships early on by translating needs into functional, clean digital experiences.