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Managing regional B2B, B2C, and utility-scale solar markets, overseeing the complete business development lifecycle, including pre-sales technical consultation, commercial negotiations, and after-sales customer satisfaction. ​Driving market penetration for Growatt’s PV inverter and energy storage portfolio across the region, consistently meeting and exceeding aggressive quarterly and annual sales targets. ​Formulating region-specific market strategies by conducting deep competitor analysis, monitoring regulatory policies, and tracking economic trends to safeguard profitability and maintain a competitive edge. ​Establishes strong relationships with EPC contractors, solar distributors, and industrial clients, providing tailored technical proposals, system sizing, and ROI analyses to secure long-term accounts. ​Maintains sales volume, product mix, and strategic pricing by alignment with regional demand, local grid standards, and fluctuating supply chain dynamics. ​Conducting professional technical seminars, product launches, and commercial presentations at client premises and industry exhibitions to elevate brand equity and educate stakeholders on Growatt's latest technologies. ​Collaborating cross-functionally with technical support and service teams to ensure seamless product integration, resolve complex on-site issues, and guarantee client compliance and satisfaction. ​Providing accurate sales forecasting and pipeline management, projecting expected revenue, inventory demands, and market growth indicators directly to senior management. ​Serving as an internal technical and sales trainer, onboarding new team members, alignment of distributor teams, and upskilling partners on advanced inverter monitoring systems and smart energy solutions.

​Spearheading business development and technical sales operations for advanced renewable energy solutions, specializing in hybrid, on-grid, and off-grid solar inverters alongside low- and high-voltage lithium iron phosphate (LiFePO4) battery systems. ​Managing end-to-end client engagement, technical consultations, and strategic sales visits across key regional markets including Karachi, Hyderabad, Sukkur, and Lahore. ​Conducting comparative market analysis and technical evaluations of Tier-1 solar equipment manufacturers such as Growatt, GoodWe, Solis, FoxESS, Huawei, Inverex, and Knox to deliver optimal energy configurations for clients. ​Organizing and executing corporate energy showcases and industry events (such as Solar Pakistan exhibitions) to expand enterprise networking, strengthen brand presence, and drive strategic sales pipeline growth. !

Site & Sales Engineer ​MAK Engineering – Karachi ​Dual-Role Management: Directing the complete lifecycle of engineering and solar projects across Karachi, effectively bridging the gap between field-level technical execution and corporate business development. ​B2B Sales Execution: Driving B2B and commercial sales initiatives by identifying high-value market opportunities, generating technical leads, and converting prospects into long-term corporate accounts. ​Technical Assessment: Conducting detailed on-site technical surveys, feasibility studies, and precise system sizing to ensure accurate project scoping, engineering design compliance, and cost estimation. ​Client Relations: Cultivating strong relationships with industrial clients, corporate partners, and contractors, delivering high-impact technical presentations and commercial proposals focused on energy efficiency and financial ROI. ​Project Oversight: Managing on-site project installation, implementation, and commissioning, while supervising engineering teams and subcontractors to ensure projects are delivered safely, on schedule, and up to quality standards. ​Cost & Trend Control: Safeguarding project profitability and maintaining sales volumes by keeping current with local supply chain costs, market pricing trends, and competitor engineering capabilities. ​Market Promotion: Formulating region-specific market strategies to promote MAK Engineering's portfolio, actively participating in technical seminars and client-facing product demonstrations to boost local brand visibility. ​Operational Reporting: Providing comprehensive sales forecasting, detailed project pipelines, and structural progress reports directly to senior leadership for strategic decision-making. ​Client Satisfaction: Serving as the primary point of contact for after-sales support and operations, troubleshooting complex on-site technical issues, and ensuring maximum system performance. ​

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