Umer Abbas

Chief Executive Officer (CEO) @ Narsun Studios نارسون ستوديوز

About

Most companies are still debating whether AI and immersive tech is worth investing in.My clients are already using it to close real estate deals before construction starts. Run entire city simulations before a single brick is laid. Train thousands of people without a single physical facility.I started Narsun Studios 10 years ago with one belief — that the line between the physical and digital world would eventually disappear. Saudi Arabia just made that happen faster than anywhere else on the planet.We became the first AI and immersive tech studio invited into Saudi Arabia under the MISA IGNITE Program. We've since built digital twins, XR experiences, and AI-powered platforms for the Saudi Tourism Authority, National Housing Company, Digital Government Authority, and some of the largest real estate developers in the Kingdom.$100M+ in value created. 500+ projects delivered. Trusted by governments and Fortune 500 brands across Saudi Arabia, UAE, and the US.Here's what I know after building in this market:The companies that win in Saudi Arabia aren't the ones with the biggest budgets. They're the ones who understand that Vision 2030 isn't a marketing slogan… it's the most ambitious national transformation in the world right now. And immersive AI technology is the infrastructure it runs on.If you're building something real in Saudi Arabia… in real estate, government, tourism, healthcare, or entertainment and you want to understand how AI and immersive tech can accelerate it, I want to talk.This is what I build. Every day.→ Digital Twins that think→ AI-powered immersive experiences that convert→ XR platforms that replace what used to take months with what now takes daysI post about what I'm seeing on the ground in Saudi Arabia — the opportunities, the shifts, and what's actually working. Follow if that's useful to you.

Country

Saudi Arabia

City

Riyadh

Industry

Computer Software

Skill

Artificial Intelligence (AI), Augmented Reality (AR), Government Procurement, Sports Technology, Smart Cities, Metaverse, Virtual experience, Marketing Strategy, Strategic Planning, Management, Business Development, Mobile Applications, Game Development, Web Development, Web Design, Business Analysis, Graphic Design, Game Design, Game Programming, Web Applications

Experience

Chief Executive Officer (CEO)

Narsun Studios نارسون ستوديوز

2016-7 - Present · 10 yrs 3 mos

United States

As the Founder and CEO of Narsun Studios, I’ve built and scaled one of the region’s most advanced AI-powered immersive technology studios operating across the US, Saudi Arabia, and the UAE. From the heart of Vision 2030 innovation in the Middle East to powering branded experiences in North America, we specialize in creating immersive and gamified solutions for the world’s leading organizations. With a team of 250+ specialists including XR engineers, AI developers, creative directors, and game designers—we build immersive rooms, digital twins, AR/VR experiences, and AI-enhanced content that helps governments and global brands engage, educate, and elevate their audiences. Highlights of our impact: • Delivered 100+ immersive projects globally across real estate, tourism, healthcare, sports, and government. • Strategic partner to government entities such as Saudi Tourism Authority, National Housing Company, and Digital Government Authority. • Created branded immersive experiences for Mercedes-Benz, NBA, NFL, Carnival Cruise Line, and Tim Hortons, bringing storytelling, interactivity, and technology together at scale. • Active presence in the US market with experiential activations and digital engagement for North American clients. • Productized immersive products tailored for real estate sales, smart hospitals, esports arenas, innovation hubs, and metaverse extensions. At Narsun, our culture is rooted in clarity, speed, and ownership. We move fast, think big, and operate with discipline driven by the belief that world-class experiences come from world-class execution. Core Skills: Immersive Tech | AI/XR Strategy | US Market Expansion | Vision 2030 Projects | Experiential Marketing | Government Innovation | Product Design | Metaverse | Strategic Growth | Team Leadership

Board Member

Rocket Fuel

2023-8 - Present · 3 yrs 2 mos

Startup Mentor

Brinc

2022-8 - Present · 4 yrs 2 mos

Dubai

Blockchain | Game designs | Growth strategy

Head of IT Department

The BabyDoc Group

2015-11 - 2017-1 · 1 yr 3 mos

County Dublin, Ireland

I am also associated with MyDealDoc as a head of their IT Department. I developed all of their Applications including BabyDoc, Ireland’s number 1 shopping resource for baby category retailers & consumers and more.

Education

Lancaster University

Computer Science

2012 - 2016 · 4 yrs

Focused on software development, system design, and emerging technologies. Played an active role in student societies and won several debate and public speaking competitions. The mix of technical foundation and communication training shaped my ability to lead teams, solve complex problems, and build products from concept to execution.