Umair Bashir

Helping franchisors and franchisees grow their business at scale using technology rather than manual processes and humans. We help the business owner focus on business and its growth rather than technology and administrative aspects that take up their resources.

Leading digital transformation at a top security company in the United States, spearheading the development of an Operating System for security operations. This includes optimizing shift scheduling, routing, time & attendance, and invoicing processes. Additionally, leading efforts to enhance the sales pipeline, fill gaps in patrol routes, and facilitate scaling to support 10X franchisees, customers, and international expansion. Driving Business Process Optimization (BPO) for the entire admin, payroll, and finance functions. This involves eliminating manual data manipulation and duplication, establishing data integrity, and enabling scale by removing direct connections between enterprise systems. Data-driven mapping of North American regions, categorizing and evaluating US, Canada, and Europe by zip codes. Gathering data from diverse sources and applied business rules to determine suitable regions for franchisee sales. Analyzing historical performance in these regions against set KPIs. Implementing Machine Learning and AI to create a self-learning processes that updat as data changes from quarter to quarter and year to year.

Founding member of the team and owner of product strategy, vision, roadmap and execution of that roadmap via the engineering function. As part of the CPO role, all functions of Product, Program and Project management report into me. As part of CTO role, all Software Development, Quality Assurance, Testing Automation, Developer Operations, Client Support and IT functions report into me. Replenium is building the latest generation of Auto Replenishment SaaS Platform that helps solve the need for not just the consumers but also helps retailers compete in the Omni-Channel and eCommerce space. Predictive replenishment platform powered by Big Data, Machine Learning and AI to transform traditional big box retailers into the digital space. Replenium platform uses the Micro Services architecture to build a scalable and reliable solution and being a Microsoft Gold Partner relies on the Microsoft Azure stack using Azure Service Fabric, APIM, Azure Data Factory, Application Insights, Log Analytics, Azure Machine Learning Studio, Cosmos DB and REDIS Cache to deliver a robust service.

Largely built the team from the ground-up. Defined the product roadmap and delivered on v1/v2 foundational projects. Extensive experience hiring and managing globally distributed teams and global large scale consumer products. Led the Groupon Goods Platform for Customer Experience (Customer facing website) and Deal Automation (Vendor Management Tools) globally distributed product teams and building the foundation for Groupon Goods. Built those team from the ground-up and defined the product roadmap as well as executing on the roadmap to delivery fundamentals needed to run an E-Commerce business on a previously Deals focused platform. Deal Automation team was responsible for building the vendor portal (Goods Central) for the buying and vendor community to setup products and deals for the Groupon Goods site. The portal is the starting point of vendor/manufacturer's journey with Groupon and is a one stop shop for all their interactions including contracts, item catalog, products/deals running on the site and interface to the sales and fulfillment data Customer Experience team was responsible for building a true eCommerce site experience for Groupon Goods customers. This includes Discoverability (Search & Browse, Events, Upsell), Shopping Experience (Variations, Shopping Cart, Reviews) and Post Fulfillment Experience. Our job was to make Groupon Goods the best deal curated site with the best eCommerce experience.

A hybrid business and product engineering role that owned the multi-millions dollar P&L of the Display Advertising business on Server and Tools Online properties targeting software developers and IT professionals which includes MSDN, TechNet, Expression, Silverlight, ASP, WindowsClient and IIS sites – US and Worldwide Responsibilities included: - Building and managing multiple sales teams to sell ads. - Developed metrics and reports that helped manage and grow the business including regular reporting to C-Level leaders - Responsible for renegotiating sales contracts that contributed double digit growth in revenue shares - Owned all Product and Program Management as well as Software Development aspects of maintaining and running ads including expansion in US and other international locales

Dual role of leading the Product Management of consumer electronics relevancy (accessories, similarities) features for Amazon.com website and Vendor Management function of managing the multi-million dollar Amazon MP3 Accessories business - Developed and led the strategy for building 3rd party services (Installation, Service Contracts) on Amazon platform - Led Vendor Management business for one of the fastest growing consumer electronics category - Led Amazon’s Extended Service Contract business to a triple digit growth in less than a year - Launched 3rd party product interactive guides to reduce customer returns on Amazon’s Online Return Center (ORC) and select Amazon Detail pages - Led feature/product development of all Accessories and Similarities related features on Amazon.com website - Product Manager for the customer experience of Warehouse Deals websites (www.amazon.com/warehousedeals and www.warehousedeals.com) - Responsible for the grading, marketing, pricing and reporting of refurbished Kindle sales through Warehouse Deals websites

Software Development manager of multiple teams that owned Subscribe & Save, Accessories, Ink & Toner Finder, Collections/Display Sets, Series for Books & Movies on Amazon consumer website Part of the team that envisioned, productized and launched the original Subscribe & Save program that has developed into a multi-billion dollar platform within Amazon Grocery Responsible for Product and Engineering functions of Cross-sell and Upsell features like Accessories for all Amazon categories where applicable, Finders for Ink & Toner, Car Electronics and various other electronics accessories, and Collections/Display Sets, Series for books and movies

As a Senior Consultant in an onsite role was responsible for gathered requirements, designing and building a generic framework in ATG for building and maintaining eCommerce applications. The solution included a way to port the existing websites to the new architecture. Led an eight-member offshore team of software engineers to develop the Admin Portal Module Portal solution for world leading, multiple-media publisher of scientific, technical and health information products and services. Responsibilities included analyzing requirements, building a specifications document for the module, designing and leading the development team in building the solution

Grew from a fresh college graduate hired Software Engineer to a Senior Engineer leading the custom build of a CRM solution for a Textile factory. Roles included Software Development to Project Lead to Software Consultant. Responsible for conducting initial research at the client site, performing system analysis & design, followed by implementation, thorough testing, and deployment, carrying out intensive documentation at each stage Various projects where I was either a project member and/or the project lead building web based client server applications