Ulrike Langer

Founder & Editor, News Machines / News Maschinen @ News Machines

About

I track how newsrooms worldwide are implementing AI - what's working, what's failing, and what it means for publishers making strategic bets right now.As US correspondent for Germany's Kress Pro since 2021 (and before that for Medium Magazin), I've spent 15 years reporting on American media innovation for European publishing leaders. Since March 2025, I've been distilling that analysis into News Machines, a weekly newsletter delivering one AI case study per issue - in English and German (News Maschinen).My focus: the practical reality behind the AI hype. Publisher licensing deals with AI companies, newsroom automation that actually works, regulatory shifts reshaping the industry, and the strategic decisions European publishers need to make now - not in two years.I regularly keynote at European media conferences including the European Publishing Congress in Vienna and BDZV conferences in Berlin, and lead executive webinars on AI strategy for newsrooms.Based in Washington State since 2011. Covering the US media landscape for German-speaking audiences for 30+ years.→ Subscribe to News Machines: newsmachines.beehiiv.com→ Auf Deutsch: newsmaschinen.beehiiv.com→ Speaking/webinar inquiries: langer25@gmail.com

Country

United States

City

Seattle

Industry

Online Media

Skill

Networking, Trend Scouting, Columnist, Artificial Intelligence (AI), Media Strategy, blogger, journalist, keynote speaker, Digital Media, New Media, Digital Strategy, Social Media, Journalism, Newspapers, Blogging, Press Releases, Blogger, Online Journalism, Media Relations, Online Publishing

Experience

Founder & Editor, News Machines / News Maschinen

News Machines

2025-3 - Present · 1 yr 7 mos

Seattle, WA

Weekly newsletter analyzing AI implementation in newsrooms worldwide. Each issue delivers one in-depth case study - examining what publishers are actually doing with AI, what's working, and what it means for news industry strategy. Published in English (News Machines) and German (News Maschinen) for media executives navigating AI decisions. Subscribe: newsmachines.beehiiv.com | newsmaschinen.beehiiv.com

Keynote Speaker & Media Consultant

ulrikelanger.com

2011-3 - Present · 15 yrs 7 mos

Seattle

Regular keynote speaker at European media conferences on AI implementation, digital strategy, and newsroom innovation. Recent stages include the Journalism AI Festival (London), the European Publishing Congress (Vienna), BDZV conferences (Berlin and Cologne) and Medienhaus Next (Augsburg). Executive webinars on AI strategy for local news, newsletter and subscription models, and emerging digital revenue streams.

U.S. Correspondent for Kress Pro

Medienfachverlag Oberauer

2021-1 - Present · 5 yrs 9 mos

Seattle

Reporting on AI strategy, digital innovation, and media business models in the US market for Kress Pro, Germany's leading B2B publication for the news industry. Previously served as U.S. correspondent for Kress Pro's sister publication Medium Magazin, Germany's leading journalism magazine.

Co Coordinator

Chefrunde Study Tours

2014-3 - 2025-11 · 11 yrs 9 mos

Seattle, WA

Innovation study tours connecting German-speaking media executives with U.S. and UK tech companies, startups, legacy newsrooms, and academic institutions. Over a decade of bridging transatlantic media innovation - from early digital transformation through the AI era.

Freelance Journalist

No-company. (Self-employed.)

1994-11 - 2021-1 · 26 yrs 3 mos

Germany / U.S.

Three decades of reporting on media innovation and digital transformation for German-language publications including Medium Magazin, Horizont, BDZV annual reports, Die Welt, Frankfurter Rundschau, epd medien and Rheinische Post. Covered every phase from early internet adoption through mobile, social media and the shift to AI. Founded the Mediadigital blog (2008-2014), one of the earliest German-language blogs covering digital journalism trends.